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MRR2 Highway Billboard Advertising Advertising

MRR2 (Middle Ring Road 2) is one of the by-pass highways of the Klang Valley because it is located around the city center. MRR2 connects many prominent locations in Kuala Lumpur together that includes Ampang, Cheras, Pandan Indah, Kepong, Taman Melawati, Bukit Jalil and many others. Due to this, the traffic along MRR2 is always high where cars and vehicles are always seen crawling along the highway. One of the very prominent stretches along MRR2 is at the Selayang are heading out towards Jalan Kuching.

High traffic all day long

Along this stretch, traffic is often seen at a crawl because it services many motorists heading out and in from the city center. This is mostly seen during the rush hours of morning and evenings as well as on weekends.

Available Advertising Medium

The Selayang area stretch in MRR2 provides an exciting option for advertising due to the high traffic happening throughout the day. This is where billboards will be most prominent. However, there are lampposts located along the stretch with some new ones being added recently.

Buying Power

The main audience who uses this stretch of the MRR2 is those who are either visiting Selayang or those who live around here, hence the buying power of the advertising space here range from medium to high based on the income group of the residents here.

MRR2 – Selayang area heading towards Jalan Kuching

MRR2 (Middle Ring Road 2) is one of the by-pass highways of the Klang Valley because it is located around the city center.MRR2 connects many prominent locations in Kuala Lumpur together that includes Ampang, Cheras, Pandan Indah, Kepong, Taman Melawati, Bukit Jalil and many others.

Due to this, the traffic along MRR2 is always high where cars and vehicles are always seen crawling along the highway.

One of the very prominent stretches along MRR2 is at the Selayang are heading out towards Jalan Kuching.

Traffic

Along this stretch, traffic is often seen at a crawl because it services many motorists heading out and in from the city center.

This is mostly seen during the rush hours of morning and evenings as well as on weekends.

Available Advertising Medium

The Selayang area stretch in MRR2 provides an exciting option for advertising due to the high traffic happening throughout the day.

This is where billboards will be most prominent. However, there are lampposts located along the stretch with some new ones being added recently.

Buying Power

The main audience who uses this stretch of the MRR2 is those who are either visiting Selayang or those who live around here, hence the buying power of the advertising space here range from medium to high based on the income group of the residents here.

MRR2 – Cheras Area

MRR2 is a very important expressway in the Klang Valley as it connects those living around the southern suburbs with those in the east while this highway provides access to many areas along that way.

Hence, it is very common for those coming in from places like Cheras, Sri Petaling, Subang and Klang to connect to places like Wangsa Maju, the city centre and Damansara through MRR2.

Demographics

MRR2-Jalan Pandan 1 is one of the major stretches along this highly utilized expressway because it is through this stretch that vehicle owners are able to access to the city center.

This is possible through the intersection that will bypass Pandan Jaya, one of the highly rated residential areas in Kuala Lumpur.

Depending on the time of the day, this stretch is used by different segments of people.The mornings and evenings are basically used by young working professionals who travel to and from work while other times are by families and those who are passing by to get to known places further up north like Genting Highlands and the national Zoo.

Cost

There are several billboards along the MRR2 – Jalan Pandan 1 stretch where costing of placing ads on this media is around RM80,000 per year.

Production costs will depend on the image and printing quality which starts around RM8,400 not inclusive of installation and maintenance fees. Apart from that, the advertiser is responsible to bearing the electricity costs as well.

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