Newspaper Advertising Malaysia
Advertise in
Nanyang Siang Pau
Nanyang Siang Pau is one of Malaysia’s and Southeast Asia’s most historically significant Chinese-language newspapers — founded in 1923 by philanthropist-entrepreneur Tan Kah Kee — offering brands direct access to its loyal readership through display ads, classified listings, and supplement placements.
About Nanyang Siang Pau
Founded in 1923. Malaysia’s Most
Established Chinese Name.
Nanyang Siang Pau was founded in 1923 in Singapore by Tan Kah Kee — a legendary Chinese philanthropist and entrepreneur. It is one of the oldest and most established Chinese-language newspaper names in Malaysia and Southeast Asia.
Nanyang Siang Pau at a Glance
History & Background
Nanyang Siang Pau is owned by Huaren Holdings, the investment company of MCA (Malaysian Chinese Association) — a component party of the ruling Barisan Nasional coalition. This gives the paper institutional depth and strong community political connection.
- Language: Chinese (Mandarin)
- Established: 1923
- Format: Newspaper
- Circulation: 150,000+
- Available in print and digital editions
Readership Profile
Nanyang Siang Pau readers are established, community-oriented Chinese-speaking Malaysians — particularly those with longer readership histories and stronger ties to traditional Chinese community values and institutions.
- Primary language: Chinese (Mandarin)
- Core audience: Established Chinese-speaking Malaysians
- Age profile: 35–65
- Income level: Middle income
- Geographic spread: National — strong in Peninsular Malaysia, KL and Selangor
Why Advertise Here
Advertising in Nanyang Siang Pau reaches an established, trusted Chinese community audience — particularly effective for brands targeting the older, more conservative segment of Malaysian Chinese readers who value publication heritage.
- Trusted publication with loyal, established readership
- Language-specific targeting unavailable in other media
- Strong community connection and reader trust
- Print and digital advertising options available
- Competitive rates vs national broadsheet titles
Publication Facts
Advertising Formats
Display Ads. Classified.
Supplements & Inserts.
Nanyang Siang Pau offers a full range of print advertising formats — from full-page colour displays to classified listings and themed supplement placements.
Available Ad Formats
Display Advertisements
Full-page, half-page, and quarter-page display ads in Nanyang Siang Pau deliver maximum visual impact to the full readership.
- Full page colour: premium brand impact
- Half page: cost-effective with strong reader exposure
- Quarter page: ideal for smaller budgets and promotions
- Double page spread: maximum creative canvas
- Back page and inside front: premium premium positions
Classified & Liner Ads
Classified advertising in Nanyang Siang Pau is the lowest-cost entry point — ideal for recruitment, property, automotive, and event announcements.
- Sold by column centimetre or word count
- Recruitment, property, automotive, events
- Lowest minimum spend in the publication
- Online classified available on digital editions
- Strong reader response for service and event categories
Supplements & Special Editions
Nanyang Siang Pau publishes themed supplements and special editions throughout the year — offering premium editorial adjacency for relevant brands.
- Festive supplements: CNY, Hari Raya, Deepavali
- Industry-specific supplements available
- Annual reports and corporate supplements
- Special edition commemorative pages
- Higher readership during special edition issues
Ad Format Options
Audience & Rates
Loyal. Community-First.
Language-Specific Reach.
Nanyang Siang Pau readers are loyal, community-oriented, and highly engaged — making print advertising in this publication unusually effective at driving brand recall and purchase intent.
Audience & Buying Tips
Reader Profile
Nanyang Siang Pau attracts a Chinese (Mandarin)-speaking audience with strong community ties and high engagement with print media.
- Language: Chinese (Mandarin)-speaking community
- Audience: Established Chinese-speaking Malaysians
- High publication loyalty and regular readership
- Print readers engage more deeply with content than digital
- Strong influence on community purchasing decisions
Best Advertising Periods
The highest-readership periods for Nanyang Siang Pau align with community festivals and major seasonal events — plan campaigns around these windows for maximum reach.
- Festive season: highest single-issue readership
- Annual special supplements: premium editorial environment
- New Year period: planning and resolution campaigns
- Mid-year: mid-season promotions and brand reviews
- Year-end: festive shopping and gifting campaigns
Getting Your Ad In
Contact your media representative or advertising agency to book space in Nanyang Siang Pau — material deadlines are typically 3–5 working days before print date.
- Material deadline: 3–5 working days before print
- Full-colour PDF or press-ready artwork required
- CMYK colour mode for all print advertisements
- Image resolution: minimum 300 DPI for print
- Rates available on request — discounts for series bookings
Audience Highlights
Advertise in Nanyang Siang Pau
Reach Nanyang Siang Pau’s loyal Chinese (Mandarin)-speaking readership with display ads, classified listings, and supplement placements.
