Influencers on YouTube
There is no denying that KIPs or Key Influence People are prominently active on social networks and YouTube is among the most effective. This is because of the visually appealing content and the ability for followers to comment and engage with the KIPs. As such, working with KIPs on YouTube could provide a totally different set of initiatives to drive your marketing campaigns.
Malaysians on YouTube
Malaysians spend hours on social media each day and that would be a number that would resonate well if you are targeting them on YouTube. Among the KIPs who are prominent on this video sharing platform is:
- Tian Chad – Tian Chad has more than 8,000 subscribers on his channel where he creates some of the most compelling visual content with photos and video. He focuses on travel and lifestyle as well as tips on photography and content creation.
- Neya Skincare is a promising skincare company run by Dr Nadzirah Abdullah (@drnadzirahabdullah). The company’s Website is Neya.com.my
- Imran Jeesbster – He is a well-known video blogger who has more than 10k subscribers following his videos about lifestyle and other interesting topics. His content is candid and very well done with some garnering more than 100k views.
- Che Nom – She has one of the highest numbers of subscribers on YouTube with more than 1.26 million and would work very well for your advertising campaign. Che Nom mostly creates cooking videos that are informative and followed quite avidly by her fans.
- Zizan Razak – He is a well-known celebrity with a strong online presence. Zizan wears many hats including actor, MC, singer, entrepreneur and quite notably, a comedian. The runner-up of the first season of Raja Lawak, he continues to produce content on YouTube through his ZR project.
- Bella Khann – A social media influencer with more than a 1.1million subscribers on her YouTube channel, she Vlogs about shopping, grooming and other interesting topics.
- Pong Pong Official – With more than 430k subscribers, this is an interesting channel that produces a lot of videos on everyday issues and music.
- Chenelle Wen – Chenelle Wen has more than 29k subscribers on her YouTube channel where she posts videos on beauty, fashion and travel, among others. She has previously worked with some of the top brands in the market including MOET, Shopee and Somersby.
- Yaya Zahir – A TV host with close to 10k subscribers on YouTube, she is a natural in front of the camera with content on beauty and travel some of which have more than 25k views.
- Hazeman Husir – This channel has more than 461k subscribers with content on current issues and topics that concern the everyday Malaysian. As such, he is well-versed with the tools and applications to create video content that captivates and effective for marketing campaigns.
- Sean LJE – Sean has more than 77k subscribers on his channel where he creates videos and content about lifestyle, food and fashion, among others. What makes his channel so unique is that he has a strong following of Malay speaking audience (as per his content).
- Shazreen Fazlynda – She goes with Mommy Lyn on YouTube where she communicates her content to more than 143k subscribers. Her videos are thought-provoking and very well presented with some reaching millions of views with her unique presentation.
- Iman Safiyah – She is a social media creator with over 115k subscribers on her YouTube channel. She creates content that dwells on topics like food, skincare and anything else that are trending. She has a strong following of audience where some of her videos have reached more than 110k views.
