Newspaper Advertising Malaysia
Advertise in
Sin Chew Daily
Sin Chew Daily is Malaysia’s most widely circulated Chinese-language daily with a circulation of nearly 400,000 in Peninsular Malaysia — founded in 1929 and with strong readership in both West and East Malaysia — offering brands direct access to its loyal readership through display ads, classified listings, and supplement placements.
About Sin Chew Daily
Malaysia’s #1 Chinese Daily.
400,000 Copies in Peninsular Alone.
Sin Chew Daily (Sin Chew Jit Poh) is Malaysia’s most widely read Chinese-language newspaper — founded on 15 January 1929 with a circulation of nearly 400,000 in Peninsular Malaysia alone. In Sarawak, its print run exceeds 50,000 as reported by ABC.
Sin Chew Daily at a Glance
History & Background
Sin Chew Daily has been through multiple ownership and editorial changes over its long history, always maintaining its position as the leading Chinese daily in Malaysia. It is now owned by Media Chinese International Limited.
- Language: Chinese (Mandarin)
- Established: 1929
- Format: Newspaper
- Circulation: 400,000 (Peninsular)
- Available in print and digital editions
Readership Profile
Sin Chew Daily readers span the full spectrum of Malaysia’s Chinese-speaking community — from urban professionals in Kuala Lumpur and Penang to suburban families and East Malaysian Chinese communities in Sarawak.
- Primary language: Chinese (Mandarin)
- Core audience: Chinese-speaking Malaysians across all demographics
- Age profile: 25–60
- Income level: All income levels — broadest Chinese readership
- Geographic spread: National — Peninsular and East Malaysia (Sarawak)
Why Advertise Here
Advertising in Sin Chew Daily delivers the widest single-title Chinese-language reach in Malaysia — an essential buy for any campaign targeting the Chinese-speaking community at national scale.
- Trusted publication with loyal, established readership
- Language-specific targeting unavailable in other media
- Strong community connection and reader trust
- Print and digital advertising options available
- Competitive rates vs national broadsheet titles
Publication Facts
Advertising Formats
Display Ads. Classified.
Supplements & Inserts.
Sin Chew Daily offers a full range of print advertising formats — from full-page colour displays to classified listings and themed supplement placements.
Available Ad Formats
Display Advertisements
Full-page, half-page, and quarter-page display ads in Sin Chew Daily deliver maximum visual impact to the full readership.
- Full page colour: premium brand impact
- Half page: cost-effective with strong reader exposure
- Quarter page: ideal for smaller budgets and promotions
- Double page spread: maximum creative canvas
- Back page and inside front: premium premium positions
Classified & Liner Ads
Classified advertising in Sin Chew Daily is the lowest-cost entry point — ideal for recruitment, property, automotive, and event announcements.
- Sold by column centimetre or word count
- Recruitment, property, automotive, events
- Lowest minimum spend in the publication
- Online classified available on digital editions
- Strong reader response for service and event categories
Supplements & Special Editions
Sin Chew Daily publishes themed supplements and special editions throughout the year — offering premium editorial adjacency for relevant brands.
- Festive supplements: CNY, Hari Raya, Deepavali
- Industry-specific supplements available
- Annual reports and corporate supplements
- Special edition commemorative pages
- Higher readership during special edition issues
Ad Format Options
Audience & Rates
Loyal. Community-First.
Language-Specific Reach.
Sin Chew Daily readers are loyal, community-oriented, and highly engaged — making print advertising in this publication unusually effective at driving brand recall and purchase intent.
Audience & Buying Tips
Reader Profile
Sin Chew Daily attracts a Chinese (Mandarin)-speaking audience with strong community ties and high engagement with print media.
- Language: Chinese (Mandarin)-speaking community
- Audience: Chinese-speaking Malaysians across all demographics
- High publication loyalty and regular readership
- Print readers engage more deeply with content than digital
- Strong influence on community purchasing decisions
Best Advertising Periods
The highest-readership periods for Sin Chew Daily align with community festivals and major seasonal events — plan campaigns around these windows for maximum reach.
- Festive season: highest single-issue readership
- Annual special supplements: premium editorial environment
- New Year period: planning and resolution campaigns
- Mid-year: mid-season promotions and brand reviews
- Year-end: festive shopping and gifting campaigns
Getting Your Ad In
Contact your media representative or advertising agency to book space in Sin Chew Daily — material deadlines are typically 3–5 working days before print date.
- Material deadline: 3–5 working days before print
- Full-colour PDF or press-ready artwork required
- CMYK colour mode for all print advertisements
- Image resolution: minimum 300 DPI for print
- Rates available on request — discounts for series bookings
Audience Highlights
Advertise in Sin Chew Daily
Reach Sin Chew Daily’s loyal Chinese (Mandarin)-speaking readership with display ads, classified listings, and supplement placements.
