Laguna is one of the leading digital billboard media owners in Malaysia. They operate some of the most sought-after digital billboards that are seen by thousands each day along major roads in the Klang Valley.
Background of Laguna
Laguna’s history dates back to 2005 and it has since grown to become the top digital billboard advertising service provider around the Klang Valley today.
Their digital billboards are large format structures measuring 40’ W x 60’ H and are all prominently seen by vehicles traveling along major roads and highways.
With out-of-home advertising becoming extremely popular due to its effectiveness, digital screens have played important roles in providing solutions that are more value-for-money and cost-effective.
Products by Laguna
Laguna offers mostly billboard media spaces for advertisers. This is categorized either as static or digital billboards. Static billboards are the conventional type of large format boards that have been used for decades while digital billboards are more dynamic, often streaming content that is richer.
Static Billboards
Laguna’s static billboards are located mostly along highways. They include:
- Federal Highway – Several boards are installed along the Federal Highway elevating 120 to 140 meters tall. There is a board along PJ Icon 1 and one in PJ Icon 2, one on PJ8 and another just outside Amcorp Mall
- LDP Highway – The LDP highway services more than 400,000 vehicles per day and Laguna’s billboards are installed at the Penchala Toll, outside PJ Trade Centre, in Penchala, one outside the Curve, outside the St Ignatius Church, one outside Paradigm Mall and another in Sunway Kontena
- Sprint Highway – Along the Kayu Ara location
- MRR2 Highway – Along Sri Damansara targeted for both outgoing and incoming traffic.
- NPE Highway – One at the SS15/SS14/SS18/SS17 junction and one along Persiaran Tujuan
- Sungai Besi Toll – Just right after the Shell/KFC location.
Digital Sites
This provides exciting and countless options for advertisers. Laguna operates many digital boards across the Klang Valley in:
- Federal Highway – Digital boards are located in places like outside St Francis Xavier Church, SRK Bukit Bintang, along Harvey Norman, C&C, Guinness, Sunway Mentari and the Carlsberg factory towards Shah Alam (also part of ELITE Highway). With more than 1.6 million vehicles traveling here every day, the boards will surely capture maximum ad views.
- LDP highway – Digital ads can be clearly seen here along some of the high-traffic areas like IOI Mall Puchong, PJ Icon, Paradigm Mall, St Ignatius Church, Damansara Jaya, Damansara Utama, 1 Utama and IKEA in Mutiara Damansara.
- SPRINT Highway – Digital boards are located outside Damansara Kim facing the highway and in Kayu Ara.
- NKVE Highway – 1 board facing to and 1 board from the highway outside SK Tropicana.
- MRR2 – Several digital boards are located along the MRR2 which has more than 850,000 vehicles travelling daily. The boards are located at Sri Damansara, Batu Caves, and the Auto City Gombak area.
- Other locations – Laguna also operates several digital boards around the Klang Valley which are not on highways but on major roads that have high traffic and visibility. This includes the TRX-Kampung Pandan intersection, outside Menara Tan & Tan, Dutamas and outside Eko Cheras Mall.
