Newspaper Advertising Malaysia
Advertise in
Berita Harian
Berita Harian is a Bahasa Malaysia daily founded on 1 July 1957 — the same day Malaysia gained independence, making it one of the most historically significant BM newspapers in the country — offering brands direct access to its loyal readership through display ads, classified listings, and supplement placements.
About Berita Harian
Born on Malaysia’s Birthday.
A Truly National BM Daily.
Berita Harian is one of Malaysia’s major Bahasa Malaysia daily newspapers, published Monday to Saturday with a Sunday edition called Berita Minggu. As a paper founded on independence day itself, it holds a special place in Malaysian media history.
Berita Harian at a Glance
History & Background
Founded on 1 July 1957 — the same day Malaysia gained independence — Berita Harian is owned by Media Prima Berhad, Malaysia’s largest integrated media group. Its sister publication, Berita Minggu, is the Sunday edition with broader leisure readership.
- Language: Bahasa Malaysia
- Established: 1957
- Format: Newspaper
- Circulation: 200,000+
- Available in print and digital editions
Readership Profile
Berita Harian readers are primarily urban and semi-urban Malay-speaking Malaysians — educated, working professionals and families who read the paper for national news, business updates, and current affairs.
- Primary language: Bahasa Malaysia
- Core audience: Malay-speaking professionals and families
- Age profile: 25–55
- Income level: Middle income
- Geographic spread: National — strongest in urban and semi-urban Peninsular Malaysia
Why Advertise Here
Advertising in Berita Harian gives brands strong access to the educated Malay-speaking demographic — particularly effective for government, corporate, financial, and lifestyle brands targeting the Malay professional segment.
- Trusted publication with loyal, established readership
- Language-specific targeting unavailable in other media
- Strong community connection and reader trust
- Print and digital advertising options available
- Competitive rates vs national broadsheet titles
Publication Facts
Advertising Formats
Display Ads. Classified.
Supplements & Inserts.
Berita Harian offers a full range of print advertising formats — from full-page colour displays to classified listings and themed supplement placements.
Available Ad Formats
Display Advertisements
Full-page, half-page, and quarter-page display ads in Berita Harian deliver maximum visual impact to the full readership.
- Full page colour: premium brand impact
- Half page: cost-effective with strong reader exposure
- Quarter page: ideal for smaller budgets and promotions
- Double page spread: maximum creative canvas
- Back page and inside front: premium premium positions
Classified & Liner Ads
Classified advertising in Berita Harian is the lowest-cost entry point — ideal for recruitment, property, automotive, and event announcements.
- Sold by column centimetre or word count
- Recruitment, property, automotive, events
- Lowest minimum spend in the publication
- Online classified available on digital editions
- Strong reader response for service and event categories
Supplements & Special Editions
Berita Harian publishes themed supplements and special editions throughout the year — offering premium editorial adjacency for relevant brands.
- Festive supplements: CNY, Hari Raya, Deepavali
- Industry-specific supplements available
- Annual reports and corporate supplements
- Special edition commemorative pages
- Higher readership during special edition issues
Ad Format Options
Audience & Rates
Loyal. Community-First.
Language-Specific Reach.
Berita Harian readers are loyal, community-oriented, and highly engaged — making print advertising in this publication unusually effective at driving brand recall and purchase intent.
Audience & Buying Tips
Reader Profile
Berita Harian attracts a Bahasa Malaysia-speaking audience with strong community ties and high engagement with print media.
- Language: Bahasa Malaysia-speaking community
- Audience: Malay-speaking professionals and families
- High publication loyalty and regular readership
- Print readers engage more deeply with content than digital
- Strong influence on community purchasing decisions
Best Advertising Periods
The highest-readership periods for Berita Harian align with community festivals and major seasonal events — plan campaigns around these windows for maximum reach.
- Festive season: highest single-issue readership
- Annual special supplements: premium editorial environment
- New Year period: planning and resolution campaigns
- Mid-year: mid-season promotions and brand reviews
- Year-end: festive shopping and gifting campaigns
Getting Your Ad In
Contact your media representative or advertising agency to book space in Berita Harian — material deadlines are typically 3–5 working days before print date.
- Material deadline: 3–5 working days before print
- Full-colour PDF or press-ready artwork required
- CMYK colour mode for all print advertisements
- Image resolution: minimum 300 DPI for print
- Rates available on request — discounts for series bookings
Audience Highlights
Advertise in Berita Harian
Reach Berita Harian’s loyal Bahasa Malaysia-speaking readership with display ads, classified listings, and supplement placements.
