Big Tree is perhaps one of the most renowned outdoor media owners in Malaysia. Offering a broad range of outdoor media across Malaysia, Bigtree can be seen across billboards, large format posters and in many other media.
Big Tree Outdoor Sdn Bhd is perhaps one of the most unique outdoor media companies in Malaysia. Bigtree Outdoor is the leading out-of-home or OOH media company owns many media spaces in public spaces around the country today.
Big Tree was established in 1995 and with almost 20 years of experience in this industry, Bigtree agency has developed a strong brand and market presence among clients in this market segment. Using OOH formats, Big Tree provides advertising spaces on billboards, overhead panels, unipoles as well as on arches along major highways.
On top of that Big Tree is the pioneering agency that adopted the use of transit advertising where it provides spaces on public transportation like the LRT and the KL Monorail systems that are operating in the Klang Valley.
Big Tree network operates and maintains more than 7,500 OOH panels nationwide
As a media owner, Big Tree is involved in all areas of advertising through its advertising panels. While there are several types of media for advertising in the market today, billboards and overhead panels are still widely regarded as among the most effective.
Therefore Big Tree has gone to great lengths to ensure that only locations and spaces with high traffic and visibility are used for advertising for its clients. Through the experience in this industry, Big Tree is able to help its clients achieve their marketing objectives by adopting the most effective and impactful media available.
One of the unique elements of Big Tree is that the agency is able to provide an integrated outdoor advertising solution to its clients
This can be achieved through the comprehensive and highly effective management of outdoor media owned by Big Tree.
By owning and operating its own advertising panels around the country, clients are able to enjoy better savings and cost-effective campaigns. While billboards are sometimes regarded as ‘traditional’, the fact that more people are commuting on public transportation while many are driving further between home and work means that there are more opportunities for advertising in this market.
Therefore, a strong presence in the billboard along roads and expressways would be highly advantageous to the brand owner. Big Tree is in the midst of this market, providing all the services that you will need in planning your media for advertising.
Through Big Tree’s capabilities and experience, companies can now enjoy highly effective campaigns as Big Tree helps in the budgeting, duration and creative aspects. Big Tree operates through its 4 major key areas which are Big Drive, Big Ride, Big Buy and Big Fly, all of which are focused in delivering a unique and effective set of services.
Big Drive provides advertising space services in most of the expressways in Peninsular Malaysia. The billboards are seen along the roads as well as the entry and exit points of major towns and cities where commuters are very much exposed to the billboards which are strategically located and enacted. Meanwhile, the Big Ride division manages and provides advertising spaces on rail commuters in the Klang Valley.
This includes advertising panels in trains like the ERL, KL Monorail and the Rapid KL systems respectively.
Big Buy is as its name implies have something to do with shopping. This is the division that provides advertising spaces in major shopping and retail outlets around the Klang Valley and in the East Malaysian capital of Kuching in Sarawak.
The Big Fly division is a new division within the Big Tree group where it has been awarded the contract by the Malaysian Airport Berhad to provide advertising spaces in the Kuching and Kota Kinabalu international airports respectively.
Major locations in Malaysia
Big Tree’s media can be seen in places like street furniture and public transportation including the Kota Kinabalu International Airport and Kuching International Airport. Besides that, Big Tree has won several awards in the market.
It owns advertising media in the LRT network, KL Monorail and KL Sentral, among others. As such, Big Tree remains one of the very sought-after names in the outdoor advertising industry with more than 25 years in this market.
Playing a big role in advertising
What makes Big Tree such a strong brand in the media and advertising industry is its comprehensive offerings, especially in out-of-home (OOH) advertising. Clients can enjoy integrated communications and campaigns that span across various media platforms.
Media spaces that are owned and operated by Big Tree are located in highly visible places. This gives the ads high impact and better brand recall as they are seen by thousands each day. This is then translated to more engagement with viewers in places like shopping malls, public transportation and major roads.
Today, Big Tree is associated with many major players in the media industry including:
- Gotcha
- UPD
- The Right Channel (TRC)
- Kurnia
- Big Tree Seni Jaya (BTSJ)
Prominent Spaces by Big Tree
Among the spaces that BigTree manages include:
- Rapid KL – Kelana Jaya Line, Ampang & Sri Petaling Line, KL Sentral, ERL, KL Monorial Line and KL Rail Transit Network.
- Roads – North-South Expressway, ELITE Highway, LinKedua, AKLEH Highway, MEX Highway, SPRINT Highway, and many others.
- Shopping Centres – KLCC, Nu Sentral
- Airports – Kuching International Airport, Kota Kinabalu Airport
- Digital Boards – Jalan Bangsar, Jalan Imbi, USJ, Jalan Sultan Ismail, Tebrau Johor and manby others.
Contact us now on how we can help you with your outdoor advertising needs. +60126725888 (SMS or Whatsapp for international)
Products by BigTree Outdoor
Big Tree brands its offerings under several umbrella terms which are catered to different market segments. They are as follows:
Big Drive
This mainly refers to ad spaces that can be seen at major locations like highways and major roads. The formats that are offered in Big Drive include:
- Spectacular Archs and Spectacular Wraps
- Overhead Panels
- Unipoles and Minipoles
- Freestanding Billboard
- Wall Banner
- Gantries
- Spectacular Lightbox
Big Ride
This mainly covers public transportation in the Klang Valley like the LRT, MRT and KL Monorail offering advertising options on the vehicles as well as on the stations reaching millions of commuters each month. The types of advertising options offered include:
- Spectacular Junction
- LuMi Pillar Series
- Train Sponsorship
- Pillar / Pillar Arch Wrap
- In -Train Panel
- Vertical, curved, combi and spectacular lightboxes
- Ambient Format
- Wall Graphic
- Station Sponsorship
Big Buy
This refers to media targeted among urban and high-spending shoppers and hence focusing in the retail segment. Advertising options here include those seen in shopping malls like Suria KLCC, NU Sentral, and others. The formats available in Big Buy include:
- Halo Panels in Nu Sentral and KLCC Walkway
- Lightbox and wall graphics
- Internal billboards in KLCC Walkway
- Retail Displays
- Ambient media including boom gates
- Wall and pillar graphics in parking spaces
- Horizontal and vertical lightboxes
Big D’Gital
This integrates the impactful formats offered in the other categories (Big Buy, Big Drive, Big Ride) and is combined with new digital formats and social media, among others. Options offered under Big D’Gital include:
- CuBig Series in Times Square, Jalan Bangsar, Bukit Bintang, USJ and Jalan Sultan Ismail
- Cosmic Towers @ KL Sentral
- CuBig in Bangsar, Imbi, LDP and Jalan Sultan Ismail
- Digital screens in KLCC Car Park
- Digital in Transit and Tebrau
- Digital Tower Series along SPRINT Highway and TTDI
Price Range as of 2026
MRT and LRT: KELANA JAYA LINE 4 CAR TRAIN, RM25000 for rental, RM55000 for production
CUBIG DOOH: From RM50000 to RM145000 for rental, Content management RM850, Rates is per month
KLIA Ekspresway Unipole: RM250000 for rental, RM32000 for production, RM32000 for Lighting
KL Sentral Lightbox: RM9000 for rental, RM950 for production, RM300 for Lighting
KL Sentral Bulkhead Lightbox(6.5ft (h) x 38ft (w): RM60,000 for rental, RM14000 for production, RM6000 for Lighting
Klang Valley Freestanding: 10′ x 40′, RM39000 rental per year, RM4200 production.
