The cinema industry in Malaysia is one of the most dynamic businesses in the entertainment industry. Moviegoers amount to the thousands, especially during the peak seasons. As such, advertising in cinemas has become more popular than ever.
Leading cinema advertising
CineAd is one of the major names when it comes to cinema advertising. The agency is involved in managing the advertising spaces in GSC Cinemas, one of the biggest operators of cinemas in the country with screens located in all major states and regions.
Screen advertising spaces
The most popular media spaces that are offered by CineAd are screen advertising. Besides that, there are other forms of ambient spaces around the halls and premises as well. For screen ads, they are:
- Rates will vary according to the cinema location and state.
- Slots are based on spots of 20, 30, 40, 50, 60, 70, 90 and 120 seconds each.
- Charged based on weekly rates.
- Calculated from Thursday to the next Wednesday (1 week).
- Ads to be screened before the movie.
- Charged loading fees for specific positions (usually higher at the slot nearer to the start of the movie).
- 5 exposures per hall at average each day.
Online advertising opportunities
The GSC website is one of the most popular portals in Malaysia, averaging at 270,000 page views daily. Visitors head to GSC.com.my for ticket bookings, promotions and for information. As such, there are a variety of media spaces available which include:
- Superbanners – Ads can be placed using a Flash file, images or HTMLs at RM700 per day.
- Rectangular Banners – RM700 per day.
- Page banner and Run on Site banners on mobile phones – RM2,500 and RM2,400 per week.
- Ads on Self-Print Tickets – 3 panels available at RM2,000, RM1,000 and RM1,000 respectively.
E-Trailers/ E-Posters Advertising Spaces
Ads will be placed and played on Plasma Screens in cinema premises. They will be placed between the movie posters or trailers for playback. The rates are charged based on periods of fortnights or monthly.
