132 Locations, 992 Screens: Malaysia’s Cinema Advertising Network Now Spans Every State But One
A national cinema advertising network covering 132 locations and 992 screens has confirmed a 2024 reach of more than 41 million, backed by a total capacity of 153,242 seats.
The network positions itself where cinema meets innovation, delivering seamless, high-impact cinema campaigns that turn viewers into lifelong fans.
Network At A Glance
- 132 locations nationwide.
- 992 screens across the circuit.
- 41 million+ reach recorded in 2024.
- 153,242 seats in total capacity.
- Ten cinema brands under a single booking point.
Cinema Brand Partners
The network has been built through strategic partnerships with the country’s leading cinema brands, spanning both major chains and regional operators.
- GSC Cinemas
- TGV Cinemas
- Mega Cineplex
- Amerin Cineplex
- Womei Cineplex
- 10 Star Cinemas
- Bona Cinemas
- FST Cinemas
- Blockbuster Cineplexes
- Suara Screens
Coverage By State
Central Region
- Selangor: 29 cinemas — the network’s largest single-state footprint.
- Kuala Lumpur: 24 cinemas — concentrated urban and commercial coverage.
- Putrajaya: 3 cinemas.
Northern Region
- Penang: 11 cinemas.
- Perak: 10 cinemas.
- Kedah: 5 cinemas.
- Perlis: 1 cinema.
Southern Region
- Johor: 20 cinemas — the second-largest state footprint nationally.
- Melaka: 3 cinemas.
- Negeri Sembilan: 3 cinemas.
East Coast
- Pahang: 4 cinemas.
- Terengganu: 2 cinemas.
East Malaysia
- Sabah: 10 cinemas.
- Sarawak: 7 cinemas.
Combined, the fourteen states and federal territories account for the full 132-location network, giving advertisers Peninsular and East Malaysian coverage through one buy.
Cinema Booking Process
Cinema advertising carries regulatory approval requirements that other media do not. The booking sequence is built around those checkpoints.
- Scheduling — campaign dates and screen selection are confirmed.
- Confirmation and signing — the booking is formally committed.
- Material submission — due 30 working days prior to campaign start date.
- Material approval by FINAS and LPF — estimated two to four weeks.
- Material amendment — if required.
- Material resubmission — if required, a further two to four weeks.
- Second FINAS and LPF approval — maximum 10 working days.
- Screen testing — playback verification before launch.
- Go live — the campaign begins across booked screens.
- Proof of play — issued within a maximum of 10 working days after campaign end.
What The Timeline Means For Planners
The 30-working-day submission window is the critical constraint. Add the two-to-four-week approval period, and a campaign requiring amendment can need three months of lead time from brief to screen.
Why Cinema
- Uninterrupted attention — a seated audience with no scroll, no skip and no competing screen.
- Full sight and sound — big-screen scale with cinema audio.
- Verified delivery — campaigns close with documented proof of play.
- Geographic precision — buys can be shaped by state, city or individual venue.
- Regulated quality — FINAS and LPF clearance applies to every advertiser equally.
About The Network
The network operates 992 screens across 132 locations in partnership with ten Malaysian cinema brands, delivering 41 million+ reach and 153,242 seats of national capacity. The company believes every brand deserves an epic story, and has the reach to tell it.
