Established in 2004, Hot Media Sdn Bhd is among the many media owners of Out-of-Home advertising in Malaysia. Based in Selangor, the firm started out when it was given the sole right to sell media spaces at some of the most prominent expressways in Malaysia.
Expanding rapidly ever since
Since it started, Hot Media has been growing from offering media spaces through toll plazas, gantries and road signs. Then, it was involved with managing spaces around the North-South Expressway that starts from Johor Bahru heading up north towards Bukit Kayu Hitam.
This can be attributed to the vision of its management that has been very focused and convicted of the potential of OOH media advertising. As such, the company is still very much involved in its flagship when it started, in gantry and toll-plazas.
Reaching millions daily
Hot Media has a unique position in the market of media owners. They operate media spaces that many others do not and that puts them in a good position to offer value-for-money and unique opportunities for its clients.
As such, Hot Media has worked with names in a broad range of industries including multinational companies, financial organizations, educational institutes and many other segments across the country.
Expanding to new areas
Hot Media recently expanded its services to include 3D concepts through its Box concept which provides a lot more options and exposure for the advertiser. What started out with just Pillars, Light Boxes and Boom Arms advertising has since grown to offer new potentials for brand owners.
As such, advertisers can explore new opportunities when working with media owners like Hot Media. Besides gaining ad-views at the media spaces located in high-traffic areas, they are able to push for more effective communication with their respective target audience.
