247 Outdoor runs a tightly focused digital portfolio of digital screens. Rather than blanket coverage, the network concentrates on junctions, toll approaches and flyover exits where traffic slows and dwell time rises.
Every site is a 15-second digital slot running 17 hours daily, from 7am to midnight, with a minimum guarantee of 400 exposures per day on a one-month booking cycle.
Screen Formats in the Network
Standard Portrait — 30ft (H) x 20ft (W)
The fleet workhorse, used at nine of the twelve sites. The vertical ratio suits single-product creative and vertical video carried over from social campaigns.
- Resolution runs 864px x 576px at most sites
- Higher-spec units at Jalan Kuching (BNM) and Lebuhraya Sultan Iskandar deliver 1080px x 720px
- Deployed across KL city, Kepong, Cheras and Shah Alam
- Monthly traffic per screen ranges from 2.4 million to 9.6 million
Large Portrait — 40ft (H) x 30ft (W)
A step up in physical scale, currently unique to the Damansara approach. The added height clears roadside tree lines on an elevated stretch.
- Resolution of 1152px x 896px
- Sited on Jalan Tunku Abdul Halim, facing traffic from Jalan Semantan
- Landmarks include Istana Negara, HELP University and UOA
- Estimated 9.2 million monthly traffic volume
Flagship Format — 60ft (H) x 40ft (W)
The largest face in the portfolio by a wide margin, positioned at a toll plaza where vehicles queue rather than pass at highway speed.
- Resolution of 1824px x 1216px, the network’s sharpest
- Located at the LDP Sunway Toll Plaza
- Landmarks include Taylor’s Lakeside Campus and Sunway GEO Avenue
- Highest traffic in the network at 13.5 million monthly
Where the Screens Sit
KL City Core
Screens facing the highest-value commercial traffic in the country, covering the financial district and the eastern approach into the city centre.
- Jalan Tun Razak, angled from TRX towards Prince Court and KLCC
- Jalan Ampang, near Wisma BSN and KLCC
- Jalan Loke Yew / Jalan Maharajalela, facing Cheras-bound traffic
City North and the Jalan Kuching Spine
The northern commuter artery, covered at three separate points from the city fringe out towards Selayang and Kepong.
- Jalan Kuching (BNM), with Bank Negara and Sogo as landmarks
- Lebuhraya Sultan Iskandar, serving PWTC and Sunway Putra Mall
- Jalan Kuching (Bulatan Kepong), heading towards Jinjang Selatan
Southwest Gateway
The Mid Valley and Petaling Jaya approach, where two screens cover opposing directions on the same stretch of road.
- Jalan Syed Putra (Kuen Cheng) A, facing Mid Valley and PJ
- Jalan Syed Putra (Kuen Cheng) B, covering the return flow
- Both sit near Kuen Cheng High School
Selangor and Penang
Coverage beyond the city limits, anchored by the network’s largest screen and its only site outside the Klang Valley.
- LDP Sunway Toll, the flagship 60ft face
- Persiaran Kuala Selangor, Shah Alam, near F&N and COURTS
- Jalan Kelawai, Penang
Full Location List
- Jalan Kuching, Kuala Lumpur (BNM)
- Lebuhraya Sultan Iskandar, KL (PWTC)
- Jalan Syed Putra, KL (Kuen Cheng) A
- Jalan Syed Putra, KL (Kuen Cheng) B
- Jalan Tun Razak (TRX / KLCC)
- Jalan Ampang (Wisma BSN / KLCC)
- Jalan Kuching (Kepong / Bulatan Kepong)
- Jalan Loke Yew / Jalan Maharajalela, KL
- Jalan Tunku Abdul Halim / Jalan Semantan
- LDP Sunway Toll
- Persiaran Kuala Selangor, Shah Alam (F&N)
- Jalan Kelawai, Penang
