Located around the northwestern region of Kuala Lumpur, Kepong is one of the suburbs located in the outer ring of the country’s capital.
Known to be one of the busiest and most commercial suburbs here, Kepong is home to many residential areas, commercial and entertainment outlets, shopping malls, hypermarkets and such.This is mainly because Kepong is situated not far from the city center in which it is about 15 minutes away by car.Kepong can be reached by several major highways like the Middle-Ring Road 2 which bypasses the entire city stretch as well as the Jalan Kuching main road while it is connected via the LDP (Lebuhraya Damansara-Puchong) as well.
The main road in Kepong is Jalan Kepong Besar while there are many other sub-areas around the township. In this vicinity, there are many billboards which are freestanding and enacted on Unipoles.These billboards are mainly found in busy junctions and traffic lights while they are commonly seen on the roundabouts as well.Meanwhile, there are digital panels on lampposts that provide dynamic advertising options located along main roads in Kepong and some on overhead bridges.
The traffic flow around Kepong is known to be one of the busiest particularly during the rush hours. Jalan Kepong Besar and Jalan Jambu are among the ones which record the highest traffic during these times and during the weekends.
Demand for ad spaces in Kepong range from medium to high which depends largely on the location and the type of media.Billboards are the most popular outdoor medium here because they appeal to those stuck in the traffic jams.Meanwhile, other outdoor media like bus and taxi stands are very effective for commuters on these transport modes which makes them extremely demanded by advertisers and brand owners.