Out-of-home (OOH) advertising has been widely popular in recent years and that is the same with the Malaysian advertising segment. With brand owners now being aware of the benefits of OOH advertising, media platforms offered by Magnum LED provides a lot more opportunities and options.
Benefiting from digital billboards
The major focus of Magnum LED is on digital billboards. Viewers are mostly more captivated and attracted by moving images, videos, and sounds instead of still ones.
Static billboards are mostly considered to be out-of-date and are fast being replaced by dynamic and digital ones.
Magnum DOOH LED screens are carefully positioned and strategically placed to ensure maximum exposure for advertisers. They are placed in high-traffic locations including locations like Komtar in Penang and KL Sentral in the Klang Valley. With digital screens, brand messaging becomes more prominent and animated graphics ensure that brand recall becomes more effective.
To ensure more effectiveness and visibility of the billboards, Magnum LED is constantly on the lookout for good locations for their screens. Focusing on Kuala Lumpur and Penang, the media agency is constantly searching for areas with high traffic congestion that would be best for DOOH or Digital Out-of-home digital LED Screens.
Types of billboards offered by Magnum LED
Partners of Magnum LED has a myriad of options to choose from that include:
- Komtar area – There are 4 large digital screens operated by Magnum LED along Jalan Ria in Penang. This can be clearly seen along the pillars under the infamous Komtar building. Here, ads will loop throughout the day and will be played concurrently on all 4 screens.
- Burmah Road, Penang – A large digital billboard measuring 21 feet tall and 16 feet wide can be seen in Penang Plaza. It is estimated that there are more than 150,000 vehicles traveling across this area every month who will surely see the ads playing from as early as 6.30 am all the way until 12.30 am.
- Jalan Loke Yew, Kuala Lumpur – 5 digital screens are installed around the Jalan Loke Yew – Jalan Sungai Besi interchange. This provides 360-degree coverage for the vehicles here which is the first of its kind in the country. This road is one of the traffic-jammed locations, especially during rush hours.
Over the years, Magnum LED has worked with some of the top corporations in the country in their promotional activities and campaigns. This includes brands like AmanahRaya, Penang Foodie, LHDN (Inland Revenue Board), daseo and IJM Land, to name a few.
