Wallscape advertising refers to large-scale outdoor advertisements that are displayed on the sides of buildings or other structures, typically in urban areas. Wallscape ads are typically printed on vinyl or other materials and then installed onto the
building using a specialized technique.
Wallscape or wallmount advertising offers a larger canvas for advertisers to promote their brand or message, and can be seen by large numbers of people who pass by or live in the surrounding area.Wallscape or wallmount advertising is often used by brands and companies to create a strong visual impact and capture the attention of a wide audience.
Wallscape ads can be particularly effective for promoting new products, movie releases, or events, and can also help to build brand awareness and create a sense of place or identity within a community.
Wallscape advertising can also present unique challenges in terms of permit, installations and structures, and maintenance, and may require collaboration between advertisers, building owners, and local councils.
Out-of-home (OOH) advertising is undeniably one of the most effective platforms for marketers in today’s social media-influence market.
When it comes to OOH media, being loud enough will ensure that your campaign stands out. If you are looking for impact, then having ads that can be seen can be extremely powerful.
Therefore, if it is size, visibility and appeal that you are looking for, the wallscape could well be your answer.
Wallscapes basically give your ads the ability to shout out to a large group of viewers. Anyone who travels along major roads will surely have seen these ads. They are normally ads that are embedded within skyscrapers. These ads, are extremely captivating and attract a lot of attention, especially when they are dynamic.
In most cases, advertisers will use graphics that are captivating and colors that are vibrant and change all the time.
Such spaces are typically large-format advertisements and they often appear on the outside of buildings, usually on the side. However, it must be noted that not all wallscapes are only installed on buildings as they can also be on large walls and structures (like bridges) as well.
In Malaysia, wallscapes advertising is very popular and it can be seen in places like Tropicana City Mall and other major locations.
The common types of wallscapes are usually:
As mentioned, wallscapes are very suitable for advertisers if you want to be loud and seen. Hence, it is common to see wallscapes in:
With Wallscape advertising, brand owners and marketers enjoy:
Jalan India Wallscape Side A The Side A wallscape billboard on Jalan India is positioned in Kuching city, where retail activity, pedestrian movement and local traffic are strong. The media size is 11 feet 4...
Jalan India Wallscape Side B The Side B wallscape billboard on Jalan India sits right in Kuching city, giving visibility in a central retail and pedestrian-heavy area. The media size is 11 feet 4 inches...
Jalan Bukit Bintang with a view towards Jalan Sultan Ismail and Pudu sits in one of Kuala Lumpur’s busiest retail and tourism districts. Nearby Lot 10, Sungei Wang Plaza and food outlets give the site...
The wallscape facing Jalan Sultan Idris Shah to Ipoh Parade gives brands visibility in a central Ipoh retail corridor. It reaches shoppers, office workers, families, tourists and drivers moving toward one of the city’s key...
This wallscape in Bukit Mertajam faces the Berapit-Penang direction around a busy merging intersection. Low-speed, high-traffic movement gives the site a strong chance to be noticed. Bukit Mertajam Wallscape The wallscape format works well in...
Busy intersection along Jalan Ampang, Jalan Yap Kwan Seng and Jalan P. Ramlee. Points of interest: Bangunan Lembaga Getah Malaysia, Suria KLCC, Public Bank. Demographics: PMEBs, sophisticated shoppers and tourists.
This screen is uniquely mounted onto the fascia of the building which is part of the Tropicana City Mall. During the day, it can be seen from afar while it illuminates during the night. Major...
The screen located along the side of Tropicana City Mall would be an ideal media to host your digital messages if you are targeting those around the Damansara Uptown enclave. Visuals for Sprint and LDP...
Pudu Sentral Wallscape Billboard The spectacular wallscape billboard on Pudu Sentral faces traffic along Jalan Tun Perak and Jalan Silang, placing messages in a busy central Kuala Lumpur movement zone. The area can reach commuters,...
This Jalan Yew placement near Hotel Wenworth and Kampung Pandan reaches a practical Kuala Lumpur urban audience. It suits advertisers targeting commuters, hotel users, residents, workers and drivers moving between city-edge commercial and residential areas....
This wallscape at 495 Jalan Penang faces the Jalan Penang and Komtar movement in central George Town. With a 300-metre viewing distance, it offers strong urban visibility in a landmark-heavy area. Wallscape near Komtar The...
Jalan Loke Yew with a view towards Cheras Edinburgh Junction gives advertisers exposure along a practical Kuala Lumpur connector. With Sungai Besi and Cheras nearby, the site reaches commuters, workers, traders and everyday city drivers....
The Jalan Yew wallscape at Hotel Pudu of the World faces movement from Sungai Besi and the Tun Razak flyover toward KL-Seremban Highway. With more than 500 metres of viewing distance, it has strong potential...
Jalan Bangsar Wall Mounted Billboard The wall-mounted billboard on Jalan Bangsar faces city-centre traffic with a listed viewing distance of about 500 metres. The Bangsar and KL Sentral vicinity makes it useful for reaching office...
Jalan Pudu Wall Mounted Billboard To Cheras This new four-star wall-mounted billboard on Jalan Pudu faces traffic heading toward Cheras, with a listed viewing distance of 500 metres. Its vicinity includes D Majestic and Hotel...
Old Klang Road Wallscape Billboard The wall-mounted billboard on Old Klang Road faces traffic connected to Old Klang Road and Federal Highway, with a listed viewing distance of about 250 metres. Its Mid Valley vicinity...
Terminal One Seremban Wallscape Billboard The wall-mounted billboard at Terminal One Seremban faces traffic connected to the Seremban and Bukit Nenas Highway area, with Parkson Grand and Giant Hypermarket nearby. Its 200-metre viewing distance and...
The wallscape facing Jalan Penang to Komtar gives brands a strong city-centre presence in Georgetown. With Komtar nearby, it reaches shoppers, office workers, tourists, residents and drivers moving through one of Penang’s most recognisable urban...
The wallscape facing New Pantai Expressway toward KL Sentral benefits from one of Kuala Lumpur’s most important transport and office corridors. With TNB HQ and KL Eco City nearby, it reaches professionals, commuters, residents and...
The wallscape facing Cheras to Jalan Maharajalela captures traffic moving from dense residential areas toward central Kuala Lumpur. Near One Residence and F&N Business Park, it reaches commuters, workers, residents and drivers heading into key...
The wallscape facing Jalan Pudu toward Cheras is positioned near D Majestic and Pudu Plaza, giving brands visibility along a busy inner-city route. It reaches commuters, residents, shoppers and drivers moving between Pudu, Cheras and...
The wallscape facing Tun Razak Flyover toward Sungai Besi Highway offers a large building-integrated presence in a busy Kuala Lumpur road environment. With Wentworth Hotel and CCK nearby, the site reaches motorists moving through a...
The wallscape facing Jalan Tun Razak near City Square Mall gives brands a strong city-centre presence in Johor Bahru. It reaches shoppers, office workers, cross-border visitors, hotel guests and drivers moving through a busy commercial...
The Old Klang Road to Federal Highway wallscape sits close to Mid Valley, giving it strong relevance for shopping, office and commuter traffic. It reaches drivers moving between mature residential areas, the mall district and...
The wallscape facing Sungai Besi and KL-Seremban Highway sits near UPM and Mines Shopping Complex. It reaches students, shoppers, workers and drivers moving through a major southern Kuala Lumpur corridor. Sungai Besi KL-Seremban Wallscape The...
The wallscape facing Seremban-Bukit Nenas Highway sits near shopping mall and college activity, giving brands exposure to students, shoppers, workers and drivers. It is useful for campaigns that need visibility in a mixed education and...
Jalan C.M. Yusuff sits in Ipoh’s city centre, giving advertisers access to compact urban movement, older commercial activity and people travelling through town for work, errands, food and services. Ipoh City Centre Presence City centre...
This Jalan C.M. Yusuff site sits in the heart of Ipoh city centre, giving advertisers access to dense urban movement and local service traffic. It is suitable for campaigns targeting office users, shoppers, residents, students...
Jalan Kapitan Seremban Wallscape This wallscape billboard sits along Jalan Kapitan near Seremban Wet Market, giving brands visibility in a practical town-centre environment. It works well for retail, F&B, finance, healthcare and local service campaigns...
Jalan Maharajalela gives advertisers a strong central Kuala Lumpur position with visibility towards Jalan Imbi and Jalan Istana. The surrounding area connects Berjaya Times Square, Hang Tuah LRT, Stadium Merdeka, IPK Kuala Lumpur and Tsun...
Jalan Hang Tuah offers central Kuala Lumpur visibility with traffic moving between PJ and KL. The area connects Jalan Dewan Bahasa, Jalan Imbi, Jalan Istana and nearby landmarks such as Berjaya Times Square, Hang Tuah...
Jalan Dewan Bahasa is a useful Kuala Lumpur city route with visibility towards Jalan Imbi and Jalan Istana. It sits near Berjaya Times Square, Hang Tuah LRT, Stadium Merdeka, IPK Kuala Lumpur and Tsun Jin...
Old Klang Road is one of Kuala Lumpur’s busiest mature corridors, and this wallscape benefits from nearby petrol stations, shops, car dealers and peak-hour congestion. The location is strong for advertisers that want repeated visibility...
The Merlin Tower wallscape facing Jalan Tun Razak in Johor Bahru offers a large wall-mounted presence near City Square Shopping Centre. With viewing distance above 500 metres, it can reach motorists and city visitors moving...
This wallscape facing Jalan Carnarvon in George Town reaches traffic towards Jalan Magazine, 1st Avenue Mall, Komtar, Jelutong Expressway and heritage-zone routes. It is a powerful central Penang location. George Town Carnarvon Wallscape The site...
Jalan Ban Hock Wallscape Billboard The wallscape billboard along Jalan Ban Hock in Kuching sits near Petronas, Supreme Hotel and Grand Continental Hotel. The route can reach hotel guests, tourists, local drivers, office users and...
Jalan Pulau Sibu Wallscape Billboard The wallscape billboard along Jalan Pulau on Wisma Vasty faces traffic heading toward Pasar Sentral Sibu. Nearby Sibu Market, Sibu Terminal and Sibu Central Market make the area useful for...
Bintulu Wet Market OHB Billboard The overhead billboard at Bintulu wet market gives visibility in a busy local trading and shopping environment. Wet market routes are useful for reaching residents, traders, families, food buyers, workers...
Dato Lim Hoe Lek Wallscape The wallscape billboard on Jalan Dato Lim Hoe Lek sits on the East Coast Mall main wall facade, near Stadium, Zenith Hotel, East Coast Mall and Berjaya Megamall. This gives...
Ipoh Kuala Kangsar Wallscape Billboard The wallscape billboard on Jalan Kuala Kangsar gives visibility along an Ipoh road used by residents, drivers and people moving between town and surrounding areas. The format is useful for...
Jalan Kuala Kangsar Wallscape Billboard The wallscape billboard on Jalan Kuala Kangsar gives roadside visibility in Ipoh along a recognised local route. It can reach residents, motorists, shoppers and people moving between town areas and...
Jalan Sultan Idris Shah Wallscape at Wisma MA The wallscape billboard on Jalan Sultan Idris Shah, near Wisma MA, gives advertisers a large building-facing presence in a central urban setting. Wallscape media works well when...
Jalan Sultan Idris Shah Ipoh Wallscape The wallscape billboard on Jalan Sultan Idris Shah sits in the heart of Ipoh along a one-way artery road, visible to road users approaching the Jalan Idris Shah and...
Jalan Sungai Besi Wallscape Billboard The wallscape billboard on Jalan Sungai Besi gives visibility along a busy route linked to KL88, Jalan Loke Yew and nearby Shell petrol traffic. The area is useful for reaching...
Jalan Yam Tuan Wallscape Billboard The wallscape billboard on Jalan Yam Tuan sits near Wisma Punca Emas, giving visibility within a local town route used by residents, workers, shoppers and passing drivers. Wallscape locations like...
Imago Mall Wallscape Side A The Side A wallscape billboard on Imago Shopping Mall faces the main Kota Kinabalu road near hotels, The Loft residences and Gleneagles Kota Kinabalu Hospital. It reaches mall visitors, residents,...
Imago Mall Wallscape Side B The Side B wallscape billboard on Imago Shopping Mall, Kota Kinabalu faces the main road near hotels, The Loft residences and Gleneagles Kota Kinabalu Hospital. Heavy peak-hour traffic gives exposure...
Prangin Mall Carnarvon Wallscape Billboard The wallscape billboard facing Jalan Carnarvon reaches traffic moving toward Jalan Magazine, 1st Avenue Mall, Komtar and the Jelutong Expressway turn. The surrounding Prangin Mall and George Town area brings...
Prangin Mall Chwee Leong Wallscape The wallscape billboard on Jalan Dr Lim Chwee Leong faces movement toward Jelutong Expressway, Lebuhraya Tun Dr Lim Chong Eu, Jalan Magazine and Komtar. The Prangin Mall area attracts tourists,...
Prangin Mall Jalan Ria Wallscape The wallscape billboard on Prangin Mall at Jalan Ria sits within a busy George Town route used by business travellers, tourists and city drivers. Traffic from Penang Road moves toward...
