Magazine Advertising

Advertising in magazines in Malaysia is an equally challenging task as compared other forms of mass media like radio, television and newspaper. This is because there are a wide variety of choices when it comes to magazine and other printed publications.

Similar to newspapers, magazines are categorized mainly based on language. This is because Malaysian readers are made up of very diverse culture and backgrounds. Most Malaysians are able to converse in more than 2 languages which make the Malaysian economy an attractive market for magazine advertising.

The advantages of advertising in magazines as compared to newspapers are that they have better quality and can be used for a longer period of time.

Newspaper advertising is usually run on a daily basis and since they are printed on newsprint, they do not last for a long time. This means that when a newspaper is circulated and passed around for a while, the quality will deteriorate.

On the other hand, the frequency of magazines printed is lesser where they are usually circulated on a monthly, bi-weekly, bi-monthly or quarterly. This means that magazines are printed on better quality paper and lasts for a longer time.

How to advertise in magazines

If you are planning to advertise in magazines in Malaysia, you will find that there are a lot of choices and options. The most important factor you must consider prior to advertising in magazines is to determine your target market.

The market segment in Malaysia is very unique where you can target them based on the languages they prefer. Magazines in Malaysia have all types of genre and they come in different languages. The most common languages that magazines are published in are Bahasa Malaysia, English Language, Chinese and Tamil.

Once you have identified your target market, then you can start short-listing the magazine titles to place your ads in.

This must then be coupled with the frequency that you are planning for your ads.  In most cases, an ad placed in a magazine will cost around RM3,000 to RM8,000 per insertion, depending on the title and circulation.

One rule of thumb when selecting the magazine titles is to use those that have the higher circulation which will then ensure that your ad garners the highest impressions possible. This can be validated through the ABC (Audit Bureau of Circulation) which will provide an audited and legal number of magazines printed.

After that, you will have to determine the frequency of your ads. Most magazine titles are published on a monthly basis which means that you can choose to place your ads either through a single insertion or on a certain contract.

Who to approach

In order to have the most effective and impactful advertising campaign using magazines, it is with utmost important that you work with the most reputable and capable media agency. Advertising.my is one of the leading media planners today, having worked in countless campaigns and projects involving media booking and planning in the past.

Through Advertising.my, you can enjoy the peace of mind when advertising in magazines because we will ensure that your ads are produced with the best quality.

Booking your magazine ads through agencies like Advertising.my will ensure that the ad spaces can be confirmed and more cost effective. Through a media agency, you will be represented where you can enjoy discounts not available through other means.

This is because Advertising.my has a strong working relationship with media owners in the magazine industry like Catcha, MPH, STP Distributors and many more.

In working with Advertising.my, you will be guided through the entire process of your media booking needs. This include the initial stages of conceptualization and idea derivation. Advertising.my will be able to provide you with the appropriate advice and consultation on what elements can be used in your ads and for any approval purposes.

After that, the design and creative development of your ad can be carried out. This will include preparing the layout for your approval and subsequently sending them for color separation, which is a requirement needed by the magazine publishers. Once that is completed, the layout will be sent to the publisher within the deadline to ensure that your ads are published and appear at their designated spaces.

The agency will then monitor the ads to ensure that they are where they should be and provide any feedback to you for future actions.


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