NZ Curry House, Jalan Ampang (KLCC)

NZ Curry House Screen on Jalan Ampang: KLCC Frontage Without the KLCC Price Tag

This LED screen sits on Jalan Ampang within the KLCC area, facing traffic heading towards Jalan Yap Kwan Seng. At RM35,000 per month, it is the most accessible site in this portfolio.

Position and Sightline

The view is from Jalan Ampang and Jalan P. Ramlee, catching vehicles moving towards the Jalan Yap Kwan Seng junction. It shares the KLCC catchment with far more expensive inventory.

The Same Audience, a Different Budget

Traffic through this corridor includes the same corporate and tourist mix that passes the larger KLCC screens. The difference is screen scale, not audience quality.

Screen Specifications

• Board type: LED digital screen
• Size: 40ft (H) x 60ft (W)
• Resolution: 1152px (H) x 1824px (W)
• Operating hours: 7am to 1am, 18 hours daily
• Traffic: 1.4 million per month
• Coordinates: 3.1592995, 101.7098415

Loop and Slot Structure

The loop runs 150 seconds with 15-second spots. Ten slots exist per loop, but two are reserved for the authority, leaving eight available to commercial advertisers.

• Spots per day: 432
• Spots per month: 12,960
• Loop duration: 150 seconds
• Duration per advertisement: 15 seconds
• Slots: 10 total, 2 reserved for the authority
• Accepted formats: MPEG4, AVI, PNG, JPEG

Read the Slot Count Carefully

With two slots held back, your share of the loop is one in eight rather than one in ten. Factor that into any share of voice calculation you present to a client.

Creative Requirements

The canvas is close to a three-to-two portrait ratio at 1152 by 1824 pixels. It suits vertical product shots, stacked messaging and single-focus creative.

• Build to the stated pixel dimensions rather than scaling a landscape asset
• Keep the message to one idea, since the screen is smaller than others in the area
• Use bold type and high contrast for the late-night portion of the broadcast day
• Bahasa Malaysia must dominate the copy at 70 per cent or as the largest font

Rates

This site carries both a monthly and a daily rate, which makes it flexible for testing DOOH before committing to the larger screens in the same district.

• One month: RM35,000
• One day: RM2,400 plus 8 per cent SST
• Confirm SST treatment on the monthly rate at quotation
• Lowest entry point in this KLCC portfolio

A Practical Test Site

For advertisers new to digital outdoor, a month here costs less than a single day on the Bukit Bintang screens. It is a sensible place to prove the channel before scaling.

Combining It With Larger KLCC Inventory

The screen sits close to the larger KLCC junction site, which makes a two-screen KLCC package straightforward to build without adding a second vendor relationship.

• Pair with the KLCC junction screen for coverage from both approach directions
• Use the smaller screen for tactical messaging and the larger one for brand
• Run a daily buy here as a test before committing to a monthly flight
• Request proof of play reporting to verify the 432 daily spots

Ask for the operating certificate and site photography at the end of the flight, the same documentation standard you would apply to any static billboard booking.

Who This Site Suits

Small and mid-sized advertisers, local retail, food and beverage operators, property launches and event promoters all fit this rate band comfortably.

It also suits brands running always-on presence rather than campaign bursts. A twelve-month commitment here costs less than four days on the premium Bukit Bintang inventory.

One administrative note: no site code appears on the source material for this screen. Confirm the reference code with the operator before it goes onto a client rate card or booking order.