GSC Cinema Advertising Malaysia

Did You Know?

Cinema screens are 8X more effective at making a brand stand out than television.

Cinema more 4X likely to be emotionally audiences were engaged than a television audience.

Positive Audience Psychology

People expect advertisements and are more accepting of the messaging.

Highest Engagement

Moviegoers can’t skip, swipe or mute the ads on the big screens.

Zero Distractions

Moviegoers don’t just watch the ads, they experience them.

Deep Impact

Create top of mind brand recall.

Beyond Conversion

Potential to convert moviegoers into customers that remembers YOU!

CINEMA ADS

• 144 Cinema Locations Nationwide

EVENTS

• Space Rental
• Activations
• Private Events

HALL NAMING

• Branding Packaging
• In-Store F&B Promos F&B
• Brand Personalised Halls
• Seat Sponsorship (169,064 Seats Nationwide)

SOCIAL SPACE

• Video Wall
• Space Branding
• Pillar/Stairway Wraps

F&B

• Branding Packaging
  • In-Store F&B Promos

Be the only brand seen in cinemas across 27+ towns in Malaysia

Run your ad in towns where competitors can’t — we’re the only option in places like Bahau, Parit Buntar, Kampar, Teluk Intan, Seri Iskandar and more.

Over 50 student-centric cinema locations — where youth see your brand repeatedly

Up to 18 cinema locations in East Malaysia
Get access to over 1,000 cinema screens nationwide under one roof

Mega Cineplex Prai – Penang

MesaMall Nilai – Negeri Sembilan

Mahkota Parade – Melaka

Bona Cinemas – Genting Highlands

When it comes to movies, GSC is more than a cinema.

As the #1 cinema exhibitor in Malaysia, they are leading the charge on all fronts:
Now 55 cinemas around the country with over 519 screens
Own over 90% of conversations on social media; engaging over 2.6 million followers
Cater to over 50% of the market

On-Screen Advertising
Corporate Engagements and Rewards
Private Bookings & Events
Ambient Marketing
Digital & Social Media Engagement

AURUM Locations
• The Gardens Mall, KL
• The Mall, Mid Valley Southkey JB
• TRX

JIN GASTROBAR Locations
• The Gardens Mall, KL
• The Mall, Mid Valley Southkey JB

• Kids playground lounge
• In-hall playground with ballpit
• Family friendly seats
12 Locations: GSC Starling Mall, IOI Mall, 3 Damansara, Tropicana Gardens Mall, Subang Parade, Falim Ipoh, Kuantan City Mall, Southkey JB, Bandar Dato Onn Johor, Square One Batu Pahat, The Spring Bintulu, IOI Mall Kulai

KLANG VALLEY

1. Aurum Theatre – The Gardens Mall
2. GSC Mid Valley Megamall
3. GSC 1 Utama
4. GSC Tropicana Gardens Mall
5. GSC Starling Mall
6. GSC Citta Mall
7. GSC IOI Mall Puchong
8. GSC Setia City Mall
9. GSC Paradigm Mall
10. GSC IOI City Mall Putrajaya
11. GSC Summit USJ
12. GSC Nu Sentral
13. GSC Quill City Mall
14. GSC Klang Parade
15. GSC MyTOWN Cheras
16. GSC Melawati Mall
17. GSC Setapak Central
18. GSC Lotus’s Kepong
19. GSC Subang Parade
20. GSC EkoCheras
21. GSC IOI City Mall – Phase 2
22. GSC Lalaport (BBCC)
23. GSC KL East Mall Q4 2023
24. Velvet @ 163 Retail Park
25. GSC The Exchange (TRX) Q1 2024

JOHOR

1. Aurum Theatre, The Mall – Mid Valley Southkey
2. GSC The Mall – Mid Valley Southkey
3. GSC Paradigm Mall JB
4. GSC KSL City Mall JB
5. GSC Kluang Mall
6. GSC Bandar Dato’ Onn
7. GSC Square One, Batu Pahat
8. GSC Heritage Mall, Kota Tinggi
9. GSC Sunway Big Box

MELAKA

1. GSC Dataran Pahlawan
2. GSC AEON Bandaraya Melaka

SARAWAK

1. GSC The Spring, Kuching
2. GSC City One Megamall, Kuching

PERAK

1. GSC Ipoh Parade
2. GSC Ipoh Falim

PENANG

1. GSC Gurney Plaza
2. GSC Queensbay Mall
3. GSC Sunway Carnival
4. GSC Sunshine Mall 2024

KEDAH

1. GSC Amanjaya
2. GSC Aman Central
3. GSC Central Square
4. GSC Kulim Central

PAHANG

1. GSC East Coast Mall
2. GSC Mentakab Star Mall
3. GSC Kuantan City Mall

NEGERI SEMBILAN

Moviegoers enter cinemas expecting a focused entertainment experience, which makes screen and cinema-space advertising more immersive than many passive media formats. GSC’s cinema network gives brands access to audiences across malls, student areas, family destinations and premium locations nationwide.

The platform is useful because ads cannot be skipped, muted or swiped away during the big-screen environment. Audiences can include youth, families, couples, students, urban shoppers and entertainment seekers. Suitable campaigns include F&B, telco, entertainment, banking, beauty, fashion, education, automotive, FMCG, gaming, travel and brand launches that need attention and recall.

1. GSC Palm Mall

SARAWAK

1. GSC The Spring, Bintulu
2. GSC Bintang Megamall, Miri

SABAH

1. GSC IMAGO Shopping Mall
2. GSC Suria Sabah
3. GSC 1Borneo