Newspaper Advertising Malaysia
Advertise in
Sinar Harian
Sinar Harian is a Bahasa Malaysia daily with a circulation of 150,000 prints — part of the Kumpulan Karangkraf group and one of Malaysia’s highest-circulating BM newspapers — offering brands direct access to its loyal readership through display ads, classified listings, and supplement placements.
About Sinar Harian
Karangkraf’s Daily. 150,000
Copies. Northern Strength.
Sinar Harian is a daily Bahasa Malaysia newspaper owned by Kumpulan Karangkraf Sdn Bhd — one of Malaysia’s most prominent Malay-language media companies. With 150,000 daily prints, it is one of the highest-circulating BM newspapers in the country.
Sinar Harian at a Glance
History & Background
Part of the Karangkraf group — which also publishes Mingguan Wanita, Remaja, and other popular Malay-language publications — Sinar Harian benefits from a well-established Malay media ecosystem with strong community readership loyalty.
- Language: Bahasa Malaysia
- Established: 2009
- Format: Newspaper
- Circulation: 150,000
- Available in print and digital editions
Readership Profile
Sinar Harian readers are Bahasa Malaysia-speaking Malaysians with particularly strong readership in the northern states of Kedah, Perlis, and Kelantan, as well as semi-urban communities across Peninsular Malaysia.
- Primary language: Bahasa Malaysia
- Core audience: Bahasa Malaysia-speaking Malaysians
- Age profile: 20–50
- Income level: Lower to middle income
- Geographic spread: National — especially strong in Kedah, Perlis, Kelantan, Perak
Why Advertise Here
Advertising in Sinar Harian gives brands strong national BM reach with exceptional penetration in northern Peninsular Malaysia — an important market for FMCG, government, and lifestyle brands targeting Malay-speaking consumers outside the Klang Valley.
- Trusted publication with loyal, established readership
- Language-specific targeting unavailable in other media
- Strong community connection and reader trust
- Print and digital advertising options available
- Competitive rates vs national broadsheet titles
Publication Facts
Advertising Formats
Display Ads. Classified.
Supplements & Inserts.
Sinar Harian offers a full range of print advertising formats — from full-page colour displays to classified listings and themed supplement placements.
Available Ad Formats
Display Advertisements
Full-page, half-page, and quarter-page display ads in Sinar Harian deliver maximum visual impact to the full readership.
- Full page colour: premium brand impact
- Half page: cost-effective with strong reader exposure
- Quarter page: ideal for smaller budgets and promotions
- Double page spread: maximum creative canvas
- Back page and inside front: premium premium positions
Classified & Liner Ads
Classified advertising in Sinar Harian is the lowest-cost entry point — ideal for recruitment, property, automotive, and event announcements.
- Sold by column centimetre or word count
- Recruitment, property, automotive, events
- Lowest minimum spend in the publication
- Online classified available on digital editions
- Strong reader response for service and event categories
Supplements & Special Editions
Sinar Harian publishes themed supplements and special editions throughout the year — offering premium editorial adjacency for relevant brands.
- Festive supplements: CNY, Hari Raya, Deepavali
- Industry-specific supplements available
- Annual reports and corporate supplements
- Special edition commemorative pages
- Higher readership during special edition issues
Ad Format Options
Audience & Rates
Loyal. Community-First.
Language-Specific Reach.
Sinar Harian readers are loyal, community-oriented, and highly engaged — making print advertising in this publication unusually effective at driving brand recall and purchase intent.
Audience & Buying Tips
Reader Profile
Sinar Harian attracts a Bahasa Malaysia-speaking audience with strong community ties and high engagement with print media.
- Language: Bahasa Malaysia-speaking community
- Audience: Bahasa Malaysia-speaking Malaysians
- High publication loyalty and regular readership
- Print readers engage more deeply with content than digital
- Strong influence on community purchasing decisions
Best Advertising Periods
The highest-readership periods for Sinar Harian align with community festivals and major seasonal events — plan campaigns around these windows for maximum reach.
- Festive season: highest single-issue readership
- Annual special supplements: premium editorial environment
- New Year period: planning and resolution campaigns
- Mid-year: mid-season promotions and brand reviews
- Year-end: festive shopping and gifting campaigns
Getting Your Ad In
Contact your media representative or advertising agency to book space in Sinar Harian — material deadlines are typically 3–5 working days before print date.
- Material deadline: 3–5 working days before print
- Full-colour PDF or press-ready artwork required
- CMYK colour mode for all print advertisements
- Image resolution: minimum 300 DPI for print
- Rates available on request — discounts for series bookings
Audience Highlights
Advertise in Sinar Harian
Reach Sinar Harian’s loyal Bahasa Malaysia-speaking readership with display ads, classified listings, and supplement placements.
