To advertise your brand or product, 2 very important factors must be taken into consideration. Target audience and location. They both pretty much determines the success or failure of your ad. If you are looking for the best places to place your ad, here are some of the top places to get the word out.
Billboards along Angkasapuri
This is one of the busiest stretches in the Federal Highway. It has several billboards lined-up on both sides of the highway. On the entire highway, this location is always congested especially along the MidValley spot. Your ads will get high ad-views and longer duration than any other billboards along the Federal Highway.
KL Sentral OOH
It is estimated that KL Sentral houses almost 200,000 people on a daily basis. There are digital boards, large format posters, elevator ads and many other media spaces here. You have a large and diversified group of people using KL Sentral including urban and sub-urban, foreign and local.
Lot 10-BB Plaza Crossroad
This used to be one of the most expensive billboards in Malaysia. Since the change in traffic flow, it might not carry that many ad-views anymore but it still has tens of thousands of pedestrians walking by and stopping at this crossroad that interchanges Jalan Bukit Bintang and Jalan Sultan Ismail. The billboard above McDonalds’ is still among the most visible.
Urbanites around major cities like Kuala Lumpur and Johor Bahru are still very much into the cafe culture. They hang out at cafes like Starbucks to enjoy coffee, surf the web or connect on social media. Hence, Wi-Fi ads can have a major impact in reaching to this target group.
There is an integrated train network that circles around the Klang Valley, ferrying more than 500,000 riders daily through the LRT, MRT, KL Monorail and BRT. Within the trains, there are posters, hand-holds and many other media spaces that can appeal very much to the commuters.
Stations and Terminals
Bus and train stations are locations that are mostly high in pedestrians and public commuters. Advertisers can use media spaces like pillar-wraps and large format posters. Besides that, you can consider station sponsors where your brand will be displayed across the entire location.
Ads that are placed on public transportation vehicles such as taxis are very effective as they can be moved about to various locations. In light of the growing popularity of ride-sharing apps, ads can be placed on private vehicles such as Grab.
Social media users are very active in Malaysia. In a recent report, Malaysia is among the top 5 in the world and highest in Southeast Asia in social media mobile penetration. If you have a message to reach out, go on social media like Facebook, YouTube and Instagram.
Digital Screens in Restaurants
There is a growing trend of food lovers who spend hours in key restaurant chains like Brewhouse. At these locations, there are digital TV screens and table sticker ads that can be used to promote your brand.
The LDP or Lebuhraya Damansara-Puchong highway is unarguably the most overused highway in the country. The 40-kilometer highway is said to accommodate up to a million vehicles each day which is way above its intended usage. Billboards, posters at toll plazas, spaces at dividers and Overhead-bridge billboards are some of the media spaces that will surely entice any advertiser.