One of the major out-of-home media owners operating in Malaysia is VGI Global Media. Malaysians from all walks of life would at one time or another come across an advertising space which is operated by this media group.
Leading the O2O market
VGI Global Media is one of the largest media names in Thailand. There, it is the exclusive rights holder for media spaces found in the BTS Skytrain Bangkok which covers the advertising options on the BTS network, one of the most used public transportation in the international city.
It is involved in offering fully integrated O2O or Offline-to-Online solutions for brand owners and advertisers.
VGI in Malaysia
In Malaysia, VGI Global Media entered the market through VGI Global Media Malaysia Sdn Bhd in 2017 and has not looked back since. Drawing from their vast experience in public transportation media spaces, they have extended this to the Malaysian market.
Media spaces by VGI Malaysia
VGI Global now operates various high-traffic and impactful media spaces in prime locations. The agency holds the concession for the Klang Valley MRT, KTMB rail services as well as major airports like KLIA/Terminal1, KLIA 2/Terminal2 and Senai.
VGI Transit – Trains and stations
Ad spaces are prominently seen in premises of train services that cover stations and the train itself.
- Static assets – This includes in-station and in-train ad spaces. The former includes pillars, large posters and escalators. The latter includes top and wall panels, window strips, on-door wraps and external train wraps.
- Digital assets – This includes digital screens at underground pillars and along concourses in stations.
- Audience Engagement – Uniquely crafted media used for maximum exposure for brands and advertisers.
VGI Airports
VGI also offers media spaces in 3 airports in Malaysia. They are:
- TERMINAL1/KLIA – Digital arrivals spectacular at the contact pier and baggage carousel, level 3 at the International Arrivals Hall and at Baggage Collection Level 3.
- TERMINAL2/KLIA 2 – Digital screens at the departure hall, baggage carousel and airport wings
- Senai International Airport
Airports in Malaysia
Airports in Malaysia have some of the highest consumers who fly in and out of the country and around domestic destinations. TERMINAL1/KLIA alone has recorded more than 62 million passengers in 2019 and this number would have continued to increase if not for the COVID-19 pandemic. With traffic restrictions being lifted post-2021, air traveling will continue where it let off and as such, Out-of-Home advertising in these locations will be extremely exciting.
Brand owners and advertisers seeking to reach the traveler’s target audience will benefit from the exposure through the media offered by VGI Airports. This includes:
- Large-format advertising boards are located along the pathway at prominent locations like the baggage reclaim hall and at the Contact Piers. This will be in the form of a lightbox and wall stickers that will surely provide your ads with high visibility.
- Glass Façade Wrap in the main terminal. This is a great location where you can enjoy long-term brand advertising that will be exposed to the people in the airport.
- Column (pillar) wraps located at the arrivals hall that is high, large and impactful.
- Horizontal lightboxes are strategically located around the airport buildings. This can be easily seen by the pedestrians around the airport, providing high exposure for brand and product advertising.
Why should you advertise at airports?
What makes the international airports in Malaysia such exciting options for advertising is that they are among the top transportation hubs in the region and across the world. Between 2006 and 2019, TERMINAL1/KLIA has grown to become the fastest-growing airport in terms of passengers globally. There were about 24 million passengers in 2006 and by 2019, this number has grown to over 62 million. It must be noted that TERMINAL1/KLIA is the fastest-growing market for Chinese passengers.
VGI Airports provides the perfect advertising service
With VGI Airports, your brand advertising campaign is well-poised to be part of this growth and opportunity. Whether it is a new product launch or a brand identity marketing campaign, there will be more than enough panels located all around the airports to provide you with the exposure and impact it deserves.
This will propel your campaign to greater heights, reaching a wider target audience and surely higher call-to-action rates.You can choose between the many panels and media spaces that have been strategically placed including their network of 67 portrait digital screens which will guarantee ad-views from all the departing and arriving passengers.
These screens provide the space to air your video ads in 10-second slots that start from RM30,000 per month per spot.This is just one of the many other options offered by VGI Airport media as you can customize the slots to suit your marketing campaign, budget and requirements.
Meru Utama
Meru Utama (VGI Airports) specializes in the overall business of airport advertising in KLIA, KLIA2 and Senai Airport. The company was established in Malaysia since 1984 and is part of a prominent media group. Shareholders are VGI Thailand & Redberry Group.
VGI Global Media is Thailand’s leading customer-oriented media company owned by BTS (a public listed company with market Cap of US1.2B).
A leader in integrated 360-degree Offline-to-Online (O2O) media solutions provider. It owns wealth of actionable consumer insights gathered from its multi industry businesses – advertising, payment services and logistics platforms. It applies these insights to help advertising & marketing campaigns increase efficiency and elevate customer experience. This makes VGI Global Media a unique market leader.
VGI Airports in Malaysia holds advertising concessions for KLIA1, KLIA2 – the main gateway that catered to more than 62 million passengers in 2019. VGIA also manages the advertising business for Senai International Airport in Johor, the only privatized airport in Malaysia. VGI Airports primary objectives are:
• TO become the leading airport advertising company in south east Asia in terms of quality, innovation and advertiser value.
• TO transform KLIA into a world benchmark in airport advertising.
• TO ensure our Airports are part of every local, regional and global advertising campaign where air travellers are the target market.
• TO support MAHB’s initiatives in increasing nonaviation revenue
Total investment to cross RM30 million
With an experienced team of close to 50 personnel, to date, almost 90% of KLIA digitalization project is completed with combination of large iconic digital displays and tactical digital networks strategically located across arrival, departures, custom checkpoint and baggage collection area.
Address: Redberry City, Lot 2A, Jalan 13/2, Seksyen 13, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia
