In the heart of George Town, two digital LED faces at Penang Plaza catch motorists at one of the island’s busiest crossroads, where Jalan Burmah, Jalan Larut and Jalan Anson meet.
Why This Junction Matters
Penang Plaza opened in 1982 as Penang’s first shopping mall, and its corner has remained a familiar city landmark ever since. The screens stand right beside the traffic lights, facing waiting drivers head-on.
Because vehicles stop with every light cycle, your ad gets a full playthrough instead of a passing glance. That natural dwell time turns a busy road into a strong recall opportunity for brands.
- Double-sided format covering traffic from two directions
- Positioned next to a signalised junction for built-in dwell time
- Located within George Town’s Central Business District
- Bright digital content that stands out in daytime and evening traffic
Face One: Jalan Burmah
Jalan Burmah is a 3.7 km city artery linking the Penang Road and Komtar side of town with Pulau Tikus and onwards towards Tanjong Tokong, carrying a steady flow of commuters and shoppers.
What Surrounds It
The stretch near Penang Plaza passes hotels, offices and well-loved food spots such as New World Park, while Pulau Tikus Market and the Chinese Recreation Club sit further along the same road.
- Office workers heading into and out of the city centre
- Shoppers visiting Penang Plaza and nearby retail outlets
- Hotel guests from Dorsett Penang and surrounding hotels
- Residents of Pulau Tikus and the northern suburbs
Face Two: Jalan Larut / Jalan Anson
The second face overlooks the Jalan Larut and Jalan Anson approach. Jalan Larut runs up to Jalan Sultan Ahmad Shah, while Jalan Anson continues past Jalan Macalister towards Jalan Perak.
A Mix of Business and Daily Life
This side draws traffic from government offices, the TNB office, KDU College Penang and Jalan Anson Market, giving advertisers professionals, students and families within a single view.
Who You Will Reach
Together, both faces reach people moving between the city centre, residential neighbourhoods and the George Town Inner Ring Road, suiting retail, F&B, property, education and finance brands alike.
- Daily commuters driving to and from work
- Students and parents around nearby colleges and schools
- Tourists exploring George Town and its heritage streets
- Delivery riders and motorcyclists stopping at the lights
Close to the City’s Key Destinations
The site is a short drive from Komtar, Gurney Drive and the George Town heritage core, making the junction a daily crossing point for locals and visitors moving across the island.
Built for Repeat Exposure
Many drivers pass this corner twice a day on their commute, so your message is seen again and again, building familiarity well beyond a single campaign flight.
Make Your Brand the Last Thing They See Before Green
With two screens, two road approaches and a red light that holds attention, this Penang Plaza location gives your campaign repeated, unhurried exposure in one of northern Malaysia’s most active urban corners.
