Iconic Gantry @ LEBUHRAYA SG BESI KE SEREMBAN (PLUS)

Iconic Gantry @ Sungai Besi to Seremban: Southern Gateway on the PLUS Expressway

This Iconic Gantry spans the Sungai Besi to Seremban stretch of the PLUS expressway, catching traffic leaving Kuala Lumpur towards Negeri Sembilan and the south.

Location and Traffic

This is the southern exit corridor from the capital. Volume peaks sharply on Friday evenings and during festive returns, when the whole valley heads south.

• GPS: 3.034986, 101.705869
• Lebuhraya Sungai Besi to Seremban (PLUS)
• Estimated traffic: 350,000 vehicles per day
• Estimated eyeballs: 450,000 per day
• Availability: immediate

Panel Specifications

Standard giant gantry dimensions spanning the expressway, with both faces available so southbound and returning traffic are covered by one booking.

• Media type: static
• Panel size: 30ft (H) x 130ft (W)
• Configuration: double sided
• Illuminated, lighting billed separately

Rates

• Rate card: RM2,200,000 per year
• Promotional rate: RM1,800,000 per year
• Printing and installation: RM80,000
• Lighting: RM120,000 per year
• Rental under 12 months is subject to loading fees

Advantages

• Immediate availability at full gantry scale
• Double-sided, capturing both outbound and returning traffic
• Reaches interstate travellers as well as local commuters
• Strong seasonal peaks around festive travel periods
• Full 30ft height for landmark presence

Creative Considerations

Interstate traffic is travelling at speed with a destination already in mind. The message needs to register in under three seconds.

• Six words maximum, with the brand mark carrying the weight
• Both faces require artwork
• Consider directional messaging, since outbound and return audiences differ
• Festive creative should be submitted well ahead of peak travel weeks

First-Year Cost

At the promotional rate, the first year totals RM2,000,000 including printing, installation and lighting.

Booking Notes

Immediate availability suits a campaign timed to a festive period, provided artwork clears language approval in time for the travel peak.

Best Suited For

Brands targeting interstate travellers and the southern corridor: petrol retailers, fast food, hospitality, tourism and telco roaming messages.

Festive campaigns land particularly well here, given how sharply volume rises during balik kampung travel periods.