Redberry Outdoors is one of the few subsidiaries under the Redberry Group which is owned by the Ancom. In Redberry Outdoors, the media group offers a focused and very specific set of services in offering advertising spaces in the out-of-home media under this company.
Redberry Outdoors handles the transit media in Kuala Lumpur and Penang operated by RapidKL and RapidPenang respectively while the media spaces around SMART Tunnel and major expressways like the DUKE and SILK highways in the Klang Valley are owned and managed by Redberry Outdoors as well.
Redberry is one of media owners in Malaysia that offer a unique set of products and services. Through its integrated network of media spanning across many industries and segments, Redberry provides channels that can reach different market segments around the country.
With a tagline of ‘Rethink Your World’, Redberry represents the more contemporary agency that offers advertising spaces across the different media under its umbrella. It operates printed and mass media like Bernama TV, The Malay Mail and the Malaysian Reserve while it is one of the most prominent players in the OOH (Out-Of-Home) media owners as well.
The Redberry’s presence is found in many alternative media today where they operate through their subsidiaries like Redberry Airport, Redberry Ambience, Redberry Contact Center, Redberry Digital, Redberry Events, Redberry Retail and more importantly, Redberry Outdoors. All these divisions are highly focused in a specific market segment, bringing very relevant products and services to its respective clients.
Redberry is operated through its media and entertainment objective in which its contents are communicated to people around the country through platforms like retail, TV, out-of-home and print, which includes the oldest newspaper in Malaysia. Through this integrated platform, Redberry is well positioned to be the premier and leading media agency for out of home and outdoor advertising.
This is mainly done so to capitalize on the current growing trend among Malaysians who are no longer spending too much time at home. As information become readily available through the mobile networks, Malaysians are spending more time outdoors as they are connected through their mobile and portable devices. This scenario provides an ideal advertising platform, particularly for outdoor advertising providers.
Redberry Outdoor Advertising Services
Through its outdoor and OOH arms, Redberry is able to channel advertisements to a large target audience through the likes of Meru Utama, Focus Media and Pointcast, all of which are focused in a specific market segment where companies like Meru Utama, which is owned by the Redberry group is mainly targets advertisers in the Kuala Lumpur International Airport and its surroundings.
Under the Redberry Group, outdoor advertising are undertaken by its subsidiary Redberry Outdoors.
It must be noted that Redberry has a much focused business model where each media is promoted and carried out by a specific team of highly trained and capable professionals, thereby ensuring that clients receive only the best services required.
Redberry operates several large billboards around the country. Among the concessionaires that Redberry Outdoor maintains and operates are those along major expressways like the New Pantai Expressway, the Besraya Highway, the SILK and DUKE highways as well as the state-of-the-art SMART Tunnel in Kuala Lumpur.
When it comes to billboard advertising, Redberry ensures that only the best locations are used as it plays the most crucial role in garnering ad-views in this media. Redberry currently manages the billboards along the highways of the urban city which are high in traffic every day.
From there, more locations and billboards have been earmarked and will be available in the near future.Apart from that, Redberry Outdoor is the concessionaire for transit advertising in the Klang Valley. This is where the agency is in charge of the RapidKL bus services advertising services.
Through this agreement, the moving billboards on the buses are handled and managed by Redberry Outdoors. The primary public transportation company in the Klang Valley operates more than 650 Rapid KL Buses that go along 170 routes will provide one of the best and most effective advertising media for businesses around the country, showing the ads from the high traffic areas to the smaller towns and cities of Kuala Lumpur and Petaling Jaya.
