Taxis have always been one of the public transportation modes in Malaysia. This landscape has however changed tremendously since the introduction of ride-sharing services like Grab which has already taken a major market share.
Taxi advertising still relevant
While consumers are fast jumping into using Grab rides and such, taxis are still seen very much in major cities and towns. This makes advertising in taxis still in demand among certain brand owners. One of the names in this market is Sunlight Media.
Sunlight Media is part of the Sunlight Taxi Group of Companies. In fact, Sunlight taxis form one of the largest taxi networks nationwide. It has at one point gathered up to 4,000 taxis that operate in the Klang Valley and down south in Johor Bahru.
Unique advertising method
What makes taxi advertising so unique is that this media offers a different perspective for brand owners. The advertising messages can be seen at high traffic locations and is often very ‘scattered’. In other words, the message becomes very mobile.
With maximum exposure, advertisers get their money’s worth because this media is more cost-effective than many other out-of-home platforms.
Maximizing its capabilities
Sunlight Media’s network of taxis provide very unique opportunities for advertisers. By engaging the target audience in hard-to-reach locations, advertisers get higher exposure and greater impact in their campaigns.
- Economical – This is one of the most affordable and value-for-money advertising channels as compared to other forms of public transportation.
- Freedom of route – Unlike buses, taxis are free to travel to any locations of their choice.
- Coverage – Taxis get more coverage as they are more mobile and versatile.
- Customizable – Sunlight Media offers flexibility for advertisers in terms of campaigns and design that can be aligned to their respective marketing campaigns.
