AirAsia is no stranger to Malaysians being the award-winning budget airline of the country. Through this strong network of passengers and planes, AirAsia offers a wide variety of spaces for brand owners and advertisers.
Effective advertising options
Through its ambient media services, advertisers will find AirAsia’s media extremely attractive especially when they are looking for specific demographic audiences. This is because AirAsia currently flies to more than 140 routes across the world.
Media spaces by AirAsia
Advertisers will find highly unique and impactful media spaces offered by AirAsia. This can be found both indoor and outdoor including within the terminals and the surroundings.
In fact, AirAsia takes outdoor advertising further where brand owners can actually place their brand image on the outside body of a plane.
This is truly a one-of-its-kind media space and that allows brand owners limitless possibilities because they offer very targeted advertising with a very specific market group.
Potential of reach
What makes AirAsia media so unique is that they are highly visible to the travelers on AirAsia’s network. While Malaysians make up the majority of passengers on AirAsia flights, there is a large group of Thais, Indonesians, Singaporeans, Australians and Chinese who travel on these flights too.
This means the ads that are placed on AirAsia’s media are exposed to the global and regional markets respectively.
Options and features
The affiliation with AirAsia will surely boost the brand image of any advertiser. However, it is the possibility of reaching the specific demographic profile of AirAsia customers that should attract the brand owners. Among the media space managed by AirAsia includes:
- The digital platform using communication channels like emails.
- On-board magazine named 3sixty.
- Ambient media – Outside the body of the aircraft, pillars, trays, etc.
