KUALA LUMPUR — Retail Media Network today outlined its exclusive retail advertising portfolio across MYDIN and AEON BiG, covering 47 stores nationwide and an estimated 73.7 million annual shopper visits.
The network offers a mix of digital and ambient media touchpoints, allowing brands to build awareness and drive conversion inside stores — at the exact moment purchase decisions are made.
Roots In Malaysian In-Store Media
Retail Media Network grew out of MagiqAds, an in-store media specialist established in 2008. The company has managed exclusive concessions in Tesco, Carrefour, AEON, MYDIN, Giant Malls and 7-Eleven.
What The Network Delivers
- Reaching mass shoppers — helps FMCG and non-FMCG brands reach mass-market shoppers in high-traffic retail environments.
- Visibility across the shopper journey — brands appear in high-impact areas from entry to checkout.
- Seamless campaign execution — support runs from planning and execution through to monitoring and proof-of-performance updates.
- Exclusive media rights — inventory is not resold through competing vendors.
- Nationwide footprint — coverage spans Peninsular Malaysia, from Kedah to Johor.
Where Brands Appear In Store
Placements are built around natural shopper movement, not leftover wall space. Each zone captures a different decision stage inside the store.
- Store entrances — first impression and category priming.
- Main aisles — high-dwell exposure along primary walking routes.
- Shelf zones — visibility at the point of selection.
- Checkout areas — the final impulse window.
- Carpark and mall areas — reach before the shopper enters.
MYDIN Network — 26 Stores
Annual footfall: 49,084,345. Monthly footfall: 4,090,362. Average per day per store: 5,244.
- Subang Jaya, Selangor
- Tunjong, Kelantan
- Kuala Terengganu, Terengganu
- Seremban 2, Negeri Sembilan
- MITC, Melaka
- Meru Raya, Ipoh, Perak
- Bukit Jambul, Penang
- Gong Badak, Kuala Terengganu
- Bukit Mertajam, Penang
- Taman Batik, Kedah
- Bertam, Penang
- Kubang Kerian, Kelantan
- Parit Buntar, Perak
- Senawang, Negeri Sembilan
- Mutiara Rini, Johor
- Taman Rinting, Johor
- Taman Gopeng, Perak
- Semenyih, Selangor
- Jasin, Melaka
- Pulau Sebang, Melaka
- Taman Saga, Kedah
- Pelangi Indah, Johor
- Jengka, Pahang
- Kulim, Kedah
- Kulai, Johor
- Gurun, Kedah
AEON BiG Network — 21 Stores
Annual footfall: 24,681,065. Monthly footfall: 2,056,755. Average per day per store: 3,264.
- Wangsa Maju, Kuala Lumpur
- Batu Pahat, Johor
- Mid Valley, Kuala Lumpur
- Subang Jaya, Selangor
- Putrajaya
- Ampang, Selangor
- Ipoh, Perak
- Jaya One, Selangor
- Kepong, Kuala Lumpur
- Tun Hussien Onn, Selangor
- Kluang, Johor
- Danau Kota, Kuala Lumpur
- Klang, Selangor
- Shah Alam, Selangor
- Bukit Minyak, Penang
- Kuantan, Pahang
- Bukit Rimau, Selangor
- Penang Prai, Penang
- Puchong Utama, Selangor
- Palm Mall, Negeri Sembilan
- Sri Petaling, Kuala Lumpur
Footfall figures are derived from MYDIN and AEON BiG transaction counts for 2025/2026, converted into estimated footfall using a 2.5x traffic multiplier.
What Comes Next
The company is expanding beyond static placement into a measurable retail media ecosystem built on data rather than assumption.
- Retail advertising hub — a stronger nationwide network through strategic retailer expansion.
- Measurable retail media ecosystems — data-backed visibility on campaign performance.
- Integrated campaign solutions — packages combining in-store innovation, key touchpoints and strategic placements.
- Offline to online — turning in-store visits into digital engagement through data, targeting and retargeting.
Frequently Asked Questions
1. What exactly is Retail Media Network?
It is a retail media owner holding exclusive advertising rights inside partner supermarkets, selling in-store digital and ambient placements to brands.
2. Why advertise inside a store rather than outside it?
In-store media reaches shoppers seconds before purchase. The gap between seeing the message and picking up the product is measured in steps.
3. How many shoppers can one campaign reach?
Across both networks, roughly 6.1 million monthly visits and 73.7 million annually — before any frequency or repeat-visit weighting is applied.
4. Is this only useful for FMCG brands?
No. The network supports FMCG and non-FMCG advertisers, including telco, finance, automotive and services targeting mass-market households.
5. Can I choose specific stores?
Yes. Campaigns can be built by state, store cluster or individual outlet, which suits regional launches and territory-based distribution.
6. What is the benefit of exclusive media rights?
Exclusivity means controlled inventory and no duplicated selling. Brands avoid competing for the same wall through several unrelated vendors.
7. How is footfall calculated?
Retailer transaction counts are multiplied by 2.5 to estimate total visitors, accounting for group shopping and non-purchasing visits.
8. What proof of performance is given?
Campaigns include monitoring and proof-of-performance updates, so advertisers receive evidence of live placement rather than assurances alone.
9. Can in-store campaigns link to digital activity?
Yes. The offline-to-online approach converts store visits into digital engagement using data, audience targeting and retargeting.
10. How far in advance should a campaign be booked?
Earlier booking secures preferred zones such as entrances and checkouts, which carry the highest demand during festive and promotional periods.
About Retail Media Network
Retail Media Network delivers exclusive retail advertising solutions across Malaysian supermarket chains, with roots in MagiqAds since 2008. Current partners include MYDIN and AEON BiG.
The Two-Second Sign-Up: Turning Retail Floor Space Into A WhatsApp Broadcast Channel
A WhatsApp QR code placed inside retail space converts a passing shopper into a direct messaging contact in seconds. No app download, no form, no email address to type — just a camera and a tap.
Placement matters more than design. Codes work hardest where shoppers are already stationary and have a free hand.
- Checkout counters — the queue is dead time, and the phone is already out for payment.
- Shelf talkers — beside the product, at the moment of consideration.
- Store entrances — frame the offer before the basket fills.
- Fitting room mirrors — long dwell, private space, high purchase intent.
- Trolley and basket panels — travel the entire store with the shopper.
What The List Is Actually Worth
The scan is the beginning, not the outcome. Once members join, the brand can message the entire base at once.
- Broadcast promotions — one message reaching every member simultaneously.
- Flash sales — clear slow stock within hours, not weeks.
- New arrival alerts — pull members back in-store without paid media spend.
- Segmented sends — target by outlet, category or purchase history.
- Near-total open rates — WhatsApp is read where email is ignored.
Give shoppers a reason to scan — member-only pricing or early promotion access — and the store gains a permission-based channel it can activate any time.
