Conventional marketing techniques might not be as effective as it was before. Customers today do not appreciate being interrupted and prefer more non-intrusive platforms when they buy. In fact, your customers will want information as and when they need it. This is where testimonials marketing comes into play.
Where content is everything
Your customers are now smarter because they know where to find the information they need about your products. One of the most searched content is in testimonials. More than 90% of customers trust recommendations made by their peers. About 70% of people actually believe the recommendations made by a complete stranger. Think about the power of what someone you don’t know can have on your purchasing decision.
Where are the testimonials?
When it comes to testimonials, you can only do so much because they are often not up to you what your customers say. This is where word-of-mouth and third-party reviews are manifested at its best. While you cannot control what is being mentioned out there, you can, however, be tactful with how and where to use them.
Using testimonials effectively
The approach to testimonials marketing can be a very straightforward one. Bearing in mind that your customers demand information the way and time they want it, you need to give it to them. Or at least be ready to. Your customers like the communication and appreciate the transparency but they do not like to be hustled into a purchase. Some pointers for testimonials:
- Always ask for it – A lot of customers do not like to write long feedback. Short and sweet ones will do. If they left after purchasing without a recommendation, give them an incentive to write you one. Follow up with a 5% discount on the next purchase or a freebie.
- Ask for a name or an image. This adds weight and credibility to the testimonial.
- Ask the right questions – Use the right words and phrases.
- Find and connect with your top customers personally. If you know a customer who has been very happy with their purchase, take a personal approach and ask for a testimonial. They appreciate this move and will surely write you a good one.
- Be honest – In testimonials marketing, you will not get by being defensive. If the testimonial is not good, then be honest and explain professionally.
Let your brand take off with testimonials
If you are looking to build your brand through testimonials marketing, let us help you buy crafting the best methods and questions in reaching and connecting with your customers. We ensure that your testimonials are followed-up and used effectively that can reflect a positive image for your brand.
