One of the most established names in outdoor advertising in Malaysia will surely be Parisign. It is very much a household name that has been around since 1976 and its brand always seen proudly imprinted in billboards across Malaysia.
As a media outlet, Parisign comes from a rich history that has enjoyed a lot of success. Starting out as a signage specialist, it has since grown to become one of the leading media companies in the country since expanding in the 1980s into outdoor media and other platforms.
Today, Parisign works with some of the top names in the market as well as with the local councils and government agencies to ensure compliance and regulatory issues.
Experience and proven record
As a media owner, Parisign offers a broad range of options for advertisers. Signage media spaces are the core of what Parisign offers and running these services for more than 40 years means they have the expertise and knowledge for sure.
Solutions for advertisers
Parisign offers a one-stop center for signage solutions, the objective they started out and still going strong. Clients will be able to work together in consultation, design, installation, and other related services that concern their advertising needs.
As such, Parisign operates some of the most high profile locations when it comes to billboards in Malaysia. One of the highlights of this company is that it is one of the 8 signage suppliers approved by the international food chain, McDonald’s’.
Besides that, Parisign is also the official signage and showroom supplier for Toyota Motors. This applies to both the Malaysian and China markets. Parisign is also the official contractor for events and exhibitions for the Malaysia Trade and Tourism board in China.
As such, it is no surprise that Parisign has won numerous awards and recognition from the industry including winning Gold at the 2017 advertising+marketing Magazine’s Marketing Excellence Award for Excellence in Data-driven Marketing and Bronze at the 2015 edition where it won the Excellence in Out-of-Home Advertising.
Flagship products by Parisign
Running your advertising campaign with an established media partner will definitely boost your reach and impact. Parisign Shelter Media provides many ideal locations for your Out-of-Home advertising no matter what size you are targeting and what type of campaign you plan to run.
Among the most notable media that Parisign operates is street furniture found across major cities in the Klang Valley like Petaling Jaya, Shah Alam and around Kuala Lumpur. This includes bus and tax shelters, pillar wraps, free-standing signs and many others.
What to expect with Parisign Shelter Media
Parisign Shelter Media offers a wide range of media spaces for advertisers mainly in public furniture like bus stops and taxi stands. At the moment, Parisign Shelter Media provides spaces in:
- 99 and 300 bus shelters in Kuala Lumpur and Petaling Jaya respectively
- 40 and 150 taxi shelters in Kuala Lumpur and Petaling Jaya respectively
- 112 bus shelters in Pulau Pinang (contractual)
- More spaces to follow suit in the future in Klang, Shah Alam, Ampang, Subang, Kota Bahru and Langkawi.
What you can advertise in shelters?
The options are limitless when it comes to creating your brand message on shelters. Whether it is a new product launch, a brand logo message or a corporate identity, shelters are ideal to reach public users of these spaces. Generally, your brand message will cover the backdrop panel as well channel letter (on the roof of the shelter). Benefits that you can be guaranteed include:
- 24/7/365 coverage
- Bright and captivating outlook when illuminated
- Wide range of target audiences covering walking pedestrians, commuters on buses and taxis
- Effective platform for location-based marketing, reaching mostly the pedestrians of that particular areas
The cost that suit your budget
Prices by Parisign Shelter Media are designed to cater to brand advertising on every scale. Rental for the shelters starts from RM10,500 to RM40,000(protrusion design) per shelter per month in Kuala Lumpur and from RM5,500 per shelter per month in other states.
Production costs will be around RM2,500 per shelter (at RM500 per panel with 5 panels in every shelter). Meanwhile, the advertiser will bear the cost of electricity which is around RM300 per month per shelter.
