Iconic Gantry @ LEBUHRAYA PERSEKUTUAN (028) SUBANG

3M028 Federal Highway Giant Gantry: The Highest Traffic Volume in the Portfolio

3M028 spans the Federal Highway, Malaysia’s busiest commuter artery, capturing traffic moving from Shah Alam towards Kuala Lumpur and Mid Valley.

Location and Traffic

The Federal Highway carries the Klang Valley commute in both directions daily. Few advertising positions anywhere in the country see this level of vehicle volume.

• GPS: 3.0802832, 101.5689544
• View from Shah Alam heading towards Kuala Lumpur and Mid Valley
• Estimated traffic: 1,250,000 vehicles per day
• Estimated eyeballs: 1,000,000 per day

Panel Specifications

A full-height giant gantry with two faces, giving coverage of both traffic directions from a single booking rather than two separate sites.

• Media type: static
• Panel size: 30ft (H) x 140ft (W)
• Configuration: double sided
• Illuminated, lighting billed separately

Rates

• Rate card: RM2,000,000 per year
• Printing and installation: RM108,000
• Lighting: RM120,000 per year
• Rental under 12 months is subject to loading fees

Advantages

• The highest recorded traffic count of any site in this portfolio
• Double-sided coverage captures both the morning and evening commute
• Full 30ft height delivers genuine landmark presence over the carriageway
• Federal Highway congestion extends dwell time during peak hours
• Reaches the full Klang Valley commuter base rather than one district

Creative Considerations

At 140ft wide and 30ft high, this panel is read in segments rather than as a single image. The eye travels across it, so the layout should carry that movement.

• One idea per face, with no secondary message competing
• High contrast for legibility at highway speed and after dark
• Both faces need artwork, doubling the production requirement
• Allow for DBP language approval before printing begins