Wi-Fi advertising is currently the buzz word going around in the marketing industry. This is because Wi-Fi has become a de facto standard everywhere since almost everyone has a smartphone today. Most, if not all consumers who are in this segment will seek Wi-Fi internet access which means there are countless opportunities for marketers here.
By using Wi-Fi for advertising, you become one of the marketers who are riding the current wave of the market. You will be able to tap into the opportunities that come along in this segment. From the younger crowd of students to college undergraduates, you can now reach more people in the shorter time. Besides that, there are other options of reaching the working adults and young executives as well as those who are in the middle or older age groups. In Wi-Fi advertising, you will be able to target places that are high traffic like shopping centres, cafes and even universities.